However, the company's directors

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To give you an idea of ​​the power of L'Oréal Canada, just look at the fact that its factory located in the city of Montreal produced more than 195 million units of hair, skin and styling products in 2023 alone, with the multinational distributing over 735 thousand orders in the country, 425 thousand of which were from e-commerce .


However, the company's directors were not satisfied. brazil whatsapp aimed to further increase sales, distribution and revenue at the multinational's headquarters in Canada. To do this, they used a new method of advertising on televisions, connected TVs and the largest video platform on the planet, YouTube. Read on to find out more! THE L'ORÉAL CANADA PROJECT ON YOUTUBE L'Oréal Canada's project was to promote their brands on YouTube.


The idea was to increase awareness of the company's brands among the public and, in this way, generate a higher volume of orders and sales, increasing the company's revenue. Discover below how this project was put into practice! SOLUTIONS The solution found by L'Oréal Canada was to leverage the fact that 17 million people use CTV in the country to run campaigns with the YouTube feature on connected TV.