Optimizing the site for these keywords, first by creating the right pages, helps us bring qualified visitors to the site: to bind these visitors to us , however, we must remain friendly to them (working on the quality of the text, readability, experience of using the site), make us remember (by working on the brand and on brand recognition within the site) and possibly save their contact in some way, for example by having them sign up for our newsletter.
Informative articles also more easily receive links from lebanon number data other sites, so they can also help us increase link popularity . Not in an easy and automatic way of course (the discussion is open, as we can see in this Tweet). Is the blog still a format for attracting links? In theory yes, gfiorelli1 says no (quotes Moz data) 7formazione — Emanuele Tamponi (cityoff) 15 December 2015 Transactional keywords These keywords are used by those looking for a product or service , in a more or less defined way.
For example "plumber in Milan" or "hotel in Turin" or "2-day package for Valentine's Day". At this point the user does not yet know us (otherwise he would use a navigational keyword) but he is in an advanced stage of the purchasing process , that is, he is ready to purchase or at least to collect precise information and then close the purchase. around these keywords, to be found.