By Noelia Fraguela
Marketing4ecommerce Content Manager
LSocial network X did not start the year very well. First, we learned that the investment fund Fidelity dropped its valuation by 71.5% since Elon Musk acquired the company in October 2022. And now, the company has just announced in a post that it has launched a promotion for companies, reducing the premium subscription from $1,000 to just $200 per month in the United States. The price has also decreased in our country: now companies will be able to obtain the blue verification for 222.90 euros per month or 2,299 euros per year.
This is because the company decided to create a new category with basic benefits, designed for small businesses that cannot afford the expense of a premium subscription with full access.
«Our new Basic Verified Organizations tier is now available for $200 per month or $2,000 per year. Designed for smaller businesses, subscribers will receive advertising credits and priority support to drive faster growth on X,» the company announced via its official X Verified account:
Let us remember that this benefit arrived in our country benin number data last February with a price of €1,149.50 euros per month, according to the tariff table published by the company and after having been implemented in the United States and other countries with differentiated prices. The measure was a (desperate?) way of seeking greater profitability of the platform to overcome the debt of 13 billion dollars that Elon Musk assumed when buying it.
Differences between the new basic and premium account
In the post published by X Verified, two types of subscriptions for companies appear: the basic one is the one with the reduced price, and includes: advertising credit, gold verification mark, priority support, Premium+ service and contracting. This option is designed for smaller companies.
On the other hand, the full access subscription includes the same as the basic one, but increases the advertising credit, and adds the "double boost" and "affiliations" items.