What is Programmatic Advertising? What are its examples?

[mdarafat5724]

Writer
Tolga Sefa Agyıldız
Updated Date
March 01, 2024
Reading Time
Read in 5 minutes
In today’s digital ecosystem, different advertising methods are being tried to effectively attract consumers’ attention. Programmatic advertising is one of them. In our article, you can learn about topics such as programmatic advertising and programmatic buying .


What is Programmatic Advertising? What are its examples?



What is Programmatic Advertising?


Programmatic advertising is the automated buying and selling of online finland whatsapp data advertising. Programmatic platforms are growing their inventory and databases to be programmatically accessible on any format and any channel, including mobile, desktop, tablet, audio, digital outdoor and connected TV. Programmatic advertising is the general name of the software that provides this advertising carried out in digital. When we say what is display advertising, the most preferred display advertising models can be made possible with a single software today and more people can be reached with programmatic advertising processes.


Programmatic advertising acts by collecting data on the following topics;


Consumer interests
Consumer behavior
Consumer location information
Devices used by the consumer
Consumer demographics

The platform then uses real-time data to identify the best online audience for the campaign and purchases digital ad inventory based on everything available across multiple devices in locations the audience cares about. Ads are personalized based on each consumer’s unique interests and behaviors. Intelligent connections are made, insights are generated, and performance is optimized.