Where is the world of video marketing going?

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In the marketing field, interactive and personalized videos are quickly becoming one of the main tools available to companies of all sectors and sizes. The Doxee Pvideo® service is in step with the great change underway and makes a unique interaction with customers possible .

Before answering our question, it is interesting to take a step back afghanistan consumer email list and see the origin of the success of this formula. The human imagination has always been sensitive to narration: from primitive communities, to medieval “stone bibles” , up to the 130 million users of Netflix. Those who work in marketing know this well. And they know well that the difference, in a world where the fight for attention is ruthless, often lies in “how” these stories are told. And to “who”, to which target.

Today, video is one of the most powerful tools in the hands of modern marketers to tell stories : according to statistics released by Wyzowl (referring to 2017) , 63% of companies use videos in their marketing strategies . 99% of these will continue to use them in the following year. 82% will invest even more resources in the future. And 83% say they are fully satisfied with the ROI that videos have ensured.



A trend that more than any other is imposing itself on the scene is that of personalization . In companies of every sector, there is a new awareness of the bonds with their users. One of the most innovative visions that identifies this change is that of permission marketing , defined by Seth Godin as "the privilege (and not the right) to send personalized and relevant messages to people who actually want to receive them".