91% of B2B marketers leverage AI when creating videos.

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81% post their videos on social media.
63% use YouTube or Vimeo.
56% post on their blog or website.
24% share via email.
1% use other means.
Of those who post videos on social media, Instagram takes the cake. 76% of marketers use Instagram, reporting the highest ROI, the highest levels of engagement, and the greatest number of leads out of any social media platform.

However, only 4% reported producing ephemeral content like IG stories that disappear after 24 hours.

Other popular social media platforms boast the following stats:

67% of marketers use YouTube. It takes second place for highest ROI and third for engagement and leads.
60% use Facebook, with the fourth highest singapore phone number material levels of ROI, engagement, and leads.
54% use TikTok and report the third highest ROI, second for engagement and leads.
While 38% of marketers use X and 21% use LinkedIn, they didn’t report high levels of ROI, engagement, or leads. Other social platforms fare even worse, according to our survey.

With the advent of AI, I guess this stat comes as no surprise. But how exactly B2B brands are employing AI is what I find interesting. Check it out:

37% are using AI to generate video descriptions, titles, or tags to make their videos more searchable.
36% are using it to improve or generate visual effects layered on their videos.
27% use AI to generate text, titles, transitions, or other light visual features.
26% use it for lighting, color correction, or other automatic improvements.
24% use it to create outlines for their videos.
b2b video marketing: how video marketers are using ai

Pro tip: Are you interested in using AI to help with your video creation process? Check out HubSpot’s AI-powered Clip Creator.