with you trust themselves more than any advertising or marketing message - and this should be reflected in your B2B content marketing strategy. #6: Create an Automated Webinar Strategy When 91% of B2B professionals say they prefer webinars as a method of delivering educational content, you need to listen to your audience. Webinars consistently top the lists of the most effective B2B content formats, but implementing a webinar strategy can take a lot of work. Unless, of course, you automate the entire strategy. To this day, our webinar automation strategy remains one of the most effective lead generation strategies out there, and we did 90% of the work years ago.
Now all we have to do is monitor performance, make chinese thailand data adjustments where needed from time to time, and watch the leads come in. #7: Turn Blog Posts into Detailed Guides This is another classic lead generation strategy, but you'll see how we accelerate the work in strategy #8. The gist of this strategy is that you're already investing time, effort, and money into creating content for your website, blog, third-party sites, social media channels, and more. You want to make the most of that investment. So it makes sense to take that content, organize it into relevant groups, and then turn it into much larger pieces of content.
For example, all of your blog posts about running a business could be combined into a comprehensive guide to running a business that business owners would be interested in downloading. You know your audience is already interested in these topics because they generate traffic. You also know which of these topics they are most interested in based on the amount of traffic individual pieces of content generate and the engagement your social media posts attract. You can use this data to create even better content and target the same audience on social media. All they have to do is hand over their email address and click the download button.