To use pop-ups in digital marketing strategies without disrupting navigation and user experience, planning is required.
You need to study your customer profile and target audience to identify their browsing behaviors and the types of pop-ups that the website in question supports. In addition, it is important to evaluate what the strategy behind these dynamic windows will be.
Will it be capturing more contacts for your lead base colombia phone number resource through newsletter sign-up calls ? Demo calls? Informing about flash promotions?
Below, check out some actions to incorporate this tool into your strategies.
Only use if relevant
This is almost a law for using pop-ups. By using them only when relevant, you automatically prevent them from being inconvenient.
As mentioned, study user behavior on the pages and identify the conversion actions that your client's website needs to enhance.
Always measure
Measuring data and results is the watchword in digital marketing, as metrics and numbers don't lie.
So, to identify which pop-ups are relevant to your audience, evaluate the click rate on that screen and the bounce rate on the pages where they were implemented.
This way, you can assess whether the pop-up is being well-received or not. If the numbers don't show a high level of rejection, but it's also not generating results, try testing new models.
To do this, you can run A/B tests or use heat maps on your website. This way, you can identify behavior on the pages and evaluate strategic types and locations for your pop-up.
Since we're talking about A/B testing, watch the following video and learn how to carry out this strategy simultaneously !
Offer valuable and exclusive content
Don't just use pop-ups to sell. This feature can also be used to nurture your leads , including on your blog.
One way to do this is by using these dynamic windows as an option for the lead to download some free material. But remember that this content needs to generate value .