Closely monitor your Facebook page performance

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Ultimately, the effectiveness of your Facebook strategy depends on your understanding of how the medium works. That's why it's often helpful to consult with an outside expert to advise you on the best way to use Facebook and your other social media pages.

Facebook says that reducing the number of promoted posts improves the quality of News Feeds for all users, and that businesses that create high-quality content are still able to reach their followers.
However, independent studies show that overall organic reach (the number of users reached by unpaid posts) is declining.

If your social media is declining, it's doubly spain email list important to evaluate the impact your posts have when they actually reach your followers .

What can you do?
Measure your efforts!

Your goal is to improve your conversion rate . Track how successfully you are achieving your goals (sales, contact form downloads, newsletter signups, calls, etc.) for every dollar you invest in your Facebook marketing.

Measuring results is a critical step in what should be a continuous improvement cycle: take action, measure results, refine your strategy, and start over.