Federations, institutions and politicians have been the main communicators on this channel, which has been used especially to congratulate and encourage our athletes in the competition. Both personal accounts and party accounts have generated a continuous conversation about the Olympic Games, which have participated above all in celebrating the Olympic medals.
Messi's crying does not surpass international competition
It may be one of the most anecdotal and surprising pieces of information in the study; these two events of national relevance overlapped during the final days of the Olympic Games and, after a study of Google slovenia business email database searches in Spain, it can be said that Leo Messi's departure from the Barcelona club did not manage to overcome the interest in the Olympic Games.
Record-breaking Games on social media
These Olympics have reached more than a billion users on social media and have become the favorite channels for users to comment; and for the media and other brands to spread the word and generate excitement. Without a doubt, these Olympics were marked by a pandemic and a complex media network.
In the study by Internet Republica we can see how searches related to the Olympic Games skyrocket after a national athlete wins a medal. Discover the most interesting conclusions about the conversation generated during the Olympic Games.