Make sure your form is accessible.

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Pro tip: Use these tips to create error messages that make sense to your customers.

Explain why you are asking for specific content.
Imagine I was completing a web form on another business’s website, and I noticed a question asking for my credit card information when I wasn't buying anything.

I would definitely think, “Well, this is sketchy.” or “Am I going to be charged for something without even knowing it?”

This is an easy way to lose a lead or compromise your credibility.

To avoid this, include information on your web form azerbaijan phone number material that explains why you’re asking for specific information. By anticipating questions your leads may have, you will come off as professional, thoughtful, and customer-oriented.

I know it’s easy to get caught up in the components of a web form, including the visual design and the fields. Still, a web form must also be accessible so that people using screen readers or those with visual impairments can use it easily.

You might need to speak with your developer to get these elements right, but ensure that your web form has labels within the code. This helps screen readers identify the purpose of each input.

A label could be as simple as “name” so the user knows in which field to put their name. This label is different from the placeholder text and must be within the code.