Cost is also an important factor in this differentiation. Initially, to close a deal with a user, it is cheaper to use the advertising strategy. For content to be present in natural search engines, a long-term investment must be made , which increases the initial cost per customer.
The investment to get a new customer through advertising will depend on the advertising creation techniques and the capital used, which makes the cost lower.
On the other hand, the situation is reversed in the long term. Once the SEO strategy has matured, it will no longer be necessary to make the same efforts to ensure that new content ranks well . In addition, cyprus phone number resource another advantage is that many of the old publications will continue to attract new users. In other words, the cost of the strategy and the production of the materials is diluted over time.
In comparison, the investment required for sponsored links tends to be constant over time, although testing and optimizations guarantee better results for the same investment.
Conversion potential
Both strategies have great conversion potential. According to GoDaddy, for example, the conversion potential of search engines is 10 times higher than that of social networks. This means that it is possible to acquire new customers from search engines. By presenting yourself as the answer to users' dilemmas and problems, it is easier to gain their trust and do new business.
Advertisements, on the other hand, are great opportunities to get faster results and to use strategic keywords for the institution. One example is the promotion of new product lines and promotions. In these cases, you cannot expect the terms to be indexed by search engines.
Additionally, you can use platforms like Google AdWords to make an ad appear on certain videos or channels on YouTube or even on important pages on the internet.
Use of keywords
In both cases, keywords are important. For SEO, they are often considered the starting point for content production. One of the strategies used is to search for terms that are searched for by users, but that do not yet contain many satisfactory answers. This way, it is easier to stand out among the top rankings.
The situation is similar in the case of search ads. The more searched for a keyword is, the greater the chances of closing deals. However, the cost must also be considered . Therefore, when choosing terms, it is also necessary to pay attention to the competition, that is, the number of companies competing for the same space in the search engines.
In any case, the strategy also needs to consider whether the term is relevant to the company. There is no point in having a good keyword that does not speak to the institution's products and services. In this situation, even if SEO were to occupy a prominent position, it would be fruitless, since users would not be interested in the page in question.
For ads, the same caution is important. When the landing page is not relevant to the search the user is making, it tends to have more difficulty in getting to the desired position.
To gain a better position in the ad auction, you need to invest even more. To make matters worse, users are looking for contextual input, which makes it unlikely that they will be interested in unrelated ads.