Facebook is a must
The star social network is Facebook, with 33 million active users in France in 2018 (source: Blog du Modérateur). It is easy to create an account there, or simply appear as an advertisement : with address, contact details, opening hours... It all depends on whether you plan to post content there regularly or not. If your last post dates back to 2013, it discredits you and suggests that your activity has ceased. In that case, it is better not to have an account.
Twitter or the meaning of directness
Tweets have a limited number of characters , making them short and to the point . Popular france whatsapp shopping data for news , Twitter is also used for politics , events , etc. Why not get in on the action too ?
Instagram, on the rise
Here, the visual is the protagonist: photos , videos and animated gifs . Filters are available to enhance the images. With exponential success since 2012, after being acquired by Facebook, it is the ideal network for the fashion and tourism sectors . In addition, the platform allows you to capitalize on storytelling , which, with its playful dimension, encourages the engagement of your followers.
Snapchat for the instant
Another different concept: visual , but limited in time . You post a photo and your followers can see it for 10 seconds. A limitation that encourages you to play with the element of surprise and temporary buzz .
Google+ as a complement
Google's social network is not very fluid. Rejected in France, it is still useful for linking to other applications, such as Google Maps , or for climbing positions in search engines .
YouTube for videos
Exclusively for videos , YouTube now works with Google. More than just a video-sharing platform , YouTube is asserting itself as a social media in its own right: you can create a channel , add videos, like , comment, publish videos, etc. Video is an increasingly popular content format that every brand should exploit for its virality as an effective marketing lever.