When a marketing automation platform is used, in addition to saving time when sending messages, the team can automatically access the performance indicators of the campaigns.
Data such as bounce rate, open rate, click rate and even the number of submissions that ended up as spam can be accessed in real time and compared with a history, generating a complete analysis of performance.
This way, you can make assertive decisions based on facts, test and improve email templates, and discover what works best for each situation.
Qualified leads for the sales team
With email marketing automation, leads can be nurtured czech republic phone number resource according to their level of interest, and will only be passed on to the sales department if they demonstrate that they are ready for the next step.
This way, salespeople will be happier, as they won’t have to waste time on premature approaches. Email marketing automation is beneficial for both teams involved in the sales process: the sales and marketing teams!
Target different messages to different audiences
With automation, you can program personalized content for each customer and according to the segmentation that makes the most sense for your company. Thus, leads interested in product X will receive information related to product X, those interested in service Y will receive information related to service Y, and so on.
In addition to this way of engaging and connecting with your leads, there are several other inbound marketing tools that can help. Learn more by watching our video!
Learn how to automate email marketing
Define your personas
People
Before anything else, to start developing the content that will make up your marketing emails, you need to know your audience, that is, the leads that will receive the emails.
Know who your personas are , fictitious profiles of the main types of customers that your product or service can reach. Think about the particularities of each type of consumer, from their field of work to their hobbies and favorite brands. The wealth of detail that a persona has helps the team know how to communicate, whether to use formal or informal language, etc.