Ad is framed as a “shopping haul,” which is a popular format on social media.

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4. HelloFresh
There's nothing worse than watching an ad that feels scripted or forced. One way to get around this is by filming a vlog-style video, like this one from HelloFresh:


What We Like:

Grabs your attention by mentioning a common pain point: spending too much at the grocery store.
Shows the entire customer journey, from unboxing to enjoying the meal with a loved one. Viewers get a full recap of a real-life customer experience.
Her recommendation feels personal, almost like an endorsement from a trusty friend.
The Lesson: Tell a story. Part of what makes this ad appealing is that it takes you on a narrative journey with the main character. You’re introduced to her and her relatable pain point and are compelled to stick around to see how things turn out for her.

Storytelling is a tried-and-true strategy in any form canada phone number material of marketing, and TikTok is no different.

5. JCPenny
@JCPenney
Fits for the season!

♬ Promoted Music - JCPenney
What We Like:

Uses a first-person narrative
Highlights several JCPenny products in real life
It’s timely/seasonal, making it even more relevant to its target audience.
It’s messaging is honest. It recognizes that people don’t always think of the brand as trendy or young anymore but uses the video to prove why that’s a mistake.
The Lesson: Tackle objections head-on. I like that JCPenny recognized the potential objections of their audience and addressed them directly. This shows they understand who they’re talking to and are ready to prove them wrong.