A nice example of such a video is the 2012 annual report of the AZ Sint-Lucas hospital in Ghent. Lectr, the house cartoonist of the newspaper De Standaard, made a short funny animation for this. Proof that an annual report does not have to be boring!
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This animation remains captivating because dry facts are depicted in funny short anecdotes. Like the nurse who gets 43,884 hours of education poured into her head through a funnel and the man who keeps cutting ribbons because there were so many openings in 2012. These original and unexpected twists keep the viewer's attention.
Sometimes an annual report is introduced with a speech by the director sri lanka mobile phone number list or other managers. This gives the reader an idea of who is responsible for the results in the annual report and gives the company a real face. If you choose this, make sure you set the right tone. A few people in suits talking for a long time does not hold the attention of viewers. Especially if they are not used to being in front of a camera.
An example that doesn't really excite me is the video of the American company Baird. 2 CEOs talk for no less than 3 minutes about how they stay true to the core values of the company and to their customers. There is little change of frame, no use of intermediate shots, there is no humor and the men talk rather monotonously. In this form I would reduce the fragment to a maximum of 1 minute, at the current length many viewers drop out.