The segmentation options are extensive. You can segment by profile characteristics, but also by group participation, for example. If you want to reach marketing and communication professionals, then definitely include the Frankwatching group on LinkedIn in your targeting.
LinkedIn Ads has low start-up costs and small (daily) budgets are possible. LinkedIn Ads are easy to try out, because you can stop the ads at any time. You can choose between Cost-per-Click (CPC), where you pay after every click on the ad, and Cost-per-Mille (CPM), where you pay after every thousand ad impressions. You can continuously monitor the effectiveness of your updates with analytics and adjust them in real time where necessary.
Sponsored updates 1
The only disadvantage of LinkedIn Ads (text and video ads) is that you sweden mobile phone number list cannot reach all Dutch LinkedIn members at once. This has to do with the fact that about 80 percent of Dutch users have the English-speaking setting: they can be reached with English-language Ads. With Sponsored Updates, you fortunately do not have to 'trouble' with this and you can reach 'English-speaking' Dutch people with Dutch content.
Bigger budget, more options
In addition to self-service advertisements, you can also purchase advertisements via the local LinkedIn office. Not only do you have more creative options, the segmentation options are also more extensive. This does mean that the costs are also a lot higher. If you want to purchase media via the local LinkedIn office, you must assume a minimum order value of 10,000 euros. Also keep in mind that you can only purchase on a Cost-per-Mille (CPM) basis.
characteristics and group participation, you can also include specific times and behavior. If you want to reach professionals who may be looking for a new job, you can include in the segmentation whether someone has recently consulted vacancies on LinkedIn or asked for recommendations.
You can also link these elements to time: who has taken certain actions in the past thirty or sixty days? By including these types of elements in your targeting, you ensure that the message is even more relevant to your target group. You can also use these Ads to bypass the problem of the English and Dutch settings and reach the entire Dutch LinkedIn population.