How Google organizes information in Search

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Organic search delivers a list of unpaid results that the search engine considers most relevant to the user's search query.

The Google SERP landscape is much more diverse today than it was a few years ago. The SERP includes advanced features such as the Knowledge Graph, the featured snippet, the Local Pack, and more.

In a blog post, Google briefly explains how it organizes information in Search . Google's mission is to make the world's information accessible and useful to everyone . That's why it provides results in a variety of useful formats. It could be a map with directions, an image, a video, or a story.

Google also organizes information so that the sweden email list most useful information is at the top.
“To make all of this information truly useful, we also need to organize, or ‘rank,’ the results in a way that ensures the most useful and reliable information is at the top. Our ranking systems consider a variety of factors—from what words appear on the page to how fresh the content is—to determine which results are most relevant and helpful for a given query. At the heart of these systems is a deep understanding of the information—from language and visual content to context, such as time and place—that allows us to match the intent of your query with the most relevant and high-quality results available.”

The image below is an example of how the search results page has changed. When you searched for the word “pancake” in 2012, you would usually see links to related websites. Now you see links to recipes, videos, nutritional information, restaurants that serve pancakes, and more.