Facebook Ads - paid media on social networks
Within the paid media process using a channel like Facebook. In addition, you can also use Facebook Insights, which provides several important information about the performance of your company's page .
The relevance of the information will be attributed to the context of what you want to measure and analyze later, but the data will be available for consultation whenever necessary. They are:
Likes: How many people liked your company's page in a given honduras phone number resource period? The same goes for measuring the number of dislikes, which is even more important;
reach: the number of people who viewed any type of publication on your page demonstrates the potential reach of each post, whether from promotions or organic search;
publications: if the company publishes something in a certain period, it will be possible to check what the audience was like and how users behave, including by day and time;
People: This is perhaps the most important topic for your analysis. Identifying people through demographic data is very important for your business. Knowing their age, gender, and location allows you to create a persona that is more relevant to your business.
Instagram - paid media on social networks
Instagram allows you to measure some of your main interactions with your audience very clearly. Let’s take a look at its metrics:
followers: in addition to the number of users following a profile, the metric allows you to analyze information such as: gender, age, location, followers per hour and day;
Impressions: every view is counted as an impression and the metric calculates the total number of times your publication was seen, regardless of whether or not it was the first time a user viewed it;
reach: how many unique people viewed your post;
engagement: the number of likes and comments your post received;
interactions: total actions and interactions that occurred on a profile – visits to the profile and clicks on the bio link and clicks on the profile call-to-action.
Stories
For stories, it is also possible to establish some metrics that serve as a basis for understanding how visitors and users react to certain posts.
interactions: how many touches a story received, including link clicks;
discovery: how many accounts did the published story reach?
Taps to go back: the number of people who went back to see a photo or video you posted in Stories;
Taps to Next: The number of people who clicked to see the next photo or video in published stories;
exits: the number of times a user left the story;
Replies: The number of replies a photo or video received within Instagram Stories.
LinkedIn - paid media on social networks
LinkedIn also has its own metrics that measure the reach of the media and how your company’s target audience relates to it. Just click on the “Analysis” field to get the following information :
Visitors: These are the unique visitors and page views over a period of time, on mobile devices and computers. In this field, you can check demographic data such as role, country, region, experience level , industry and company size;
Updates: the total number of people who liked, commented, shared and followed your company in the last 30 days;
Followers: The number of users who have followed your company page. This can be analyzed based on demographics: location, role, experience level, industry, company size, and employment status.
Twitter Analytics - paid media on social networks
Your company can also use Twitter as an additional strategy to boost business and reach a large potential of new customers, in addition to strengthening ties with those already linked to your brand.
So, to analyze the data generated by Twitter Analytics you just need to go to the statistics field and get the result you need.
There you will find information about the profile, the number of mentions received by your company, visits to the profile and impressions of tweets, in addition, it is possible to identify the follower and mention that stood out the most in a period.
If you click on the “Audiences” tab, you can check relevant information about your followers, such as interests, gender, age, and mobile operator used. You can compare your audience profile with that of a competitor, for example.