How to do internal linking correctly

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You can find many different interlinking schemes on the Internet - "ring", "star", "Christmas tree", etc. In the 2020s, interlinking is based not on conventional figures, but on the benefits for visitors and, ultimately, the owner of the resource (after all, user actions should lead to conversion).

Collecting data for cross-linking
If your site has been running for some time and has collected enough statistics, you can get information about link clicks using the Link Map tool in Yandex Metrica. You will see which links are clicked oman phone number material more often and will be able to find patterns.

Fragment of the Yandex Metrica Link Map — warmer colors of the spectrum indicate the most clickable links

But if the site is new, the "Link Map" will not provide information. In this case, use the search suggestions of Yandex and Google, which are formed on the basis of user needs.

Let's look at an example. Let's say you have an online electronics store. You want to place quick links to popular models from the "Smartphones" catalog page. To do this, enter the phrase "buy a smartphone" in Yandex and get a list of suggestions. Users who want to buy a smartphone are likely to be interested in inexpensive smartphones, Samsung and Xiaomi smartphones, popular models, and new products.