When Marjal expanded its campsite offering and upgraded Guardamar’s amenities, prices increased compared to the previous season. Since its rates were higher than those offered by its competitors and since it operates in a very price-conscious market segment, it was important to find a way to get more bookings made directly on the site, ensuring the customer did not have to spend extra money. We created a campaign that aimed to increase bookings directly on the Marjal website. To do this, we combined the best of online and offline and focused on certain characters (specifically pirates) to pique the interest of children, offering an exclusive deal for those who booked directly with Marjal. When it comes to family holidays, children have a huge influence on the choice of destination. Our creative team created three pirates that were used to create activities for children and to personalise the bungalows or campsites after booking. Once the stay was confirmed, a link was sent that the children could use during the holiday.
website to facilitate direct bookings and improved assets to let list of austria consumer email potential guests know they were about to take part in the “pirate” campaign . But we didn’t stop at Marjal’s website. Using our strong experience with HubSpot , we integrated the Marjal blog with a CRM. We also strengthened the landing pages, lead generation forms, workflows and the entire email marketing campaign through this platform, so as to unite all the steps of our inbound strategy.
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