So, what’s the key to bringing Gen Z back?

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Facebook says they’re focusing on three key features to get Gen Z to buy in: the feed, reels, and creators.

They plan to highlight more relevant content including Facebook Marketplace, Facebook Dating, and groups and events to attract younger audiences.

From my perspective, this isn’t a bad strategy. Earlier, Thompson called out Facebook Marketplace as a positive, and serving tailored, audience-driven content always wins.

Callaway says, “I think they would need to get a lot of the austria whatsapp number database biggest creators that Gen Z enjoys to consistently post content on Facebook and do it in a way that makes Gen Z choose Facebook to watch that content over a different platform.”

He continues, “Along with that, Facebook needs features that are unique to Facebook, not just a copy of a popular feature from a different platform.”

Thompson echoes the need for unique features to draw in younger users. Here are three ideas she thinks Gen Z would be interested in:

A customizable timeline: “Make the timeline more customizable so Gen Z can filter through random posts from family while also getting the information we actually want.”
Easier content monetization: “TikTok has the Creator Fund but it's incredibly hard to get into ... maybe Facebook could make some of those guidelines more accessible.”
App integrations: “I love that Tiktok has become more integrated with other apps — like CapCut — to make it easier for folks to produce quick, ready-to-post content. I think some sort of integration like that would be awesome.”
Someone at Facebook, probably:


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