RankBrain – artificial intelligence at the service of Google.
Posted: Sat Dec 21, 2024 3:52 am
According to information provided by Bloomberg in October 2015 , Google uses artificial intelligence for a very large number of queries that are asked to search engines every day. The new method is called RankBrain and has been operating in Google for several months.
RankBrain is Google's new way of understanding search russian phone number ambiguous queries. It uses AI (artificial intelligence) to try to guess what a query refers to, just like a human would.
Greg Corrado, a senior researcher at Google, confirms that Google uses a “ human touch ” and “ gut feeling ” to better interpret queries that are harder to understand.
He also said that it is the third most important signal among hundreds of others that Google uses to rank search results. Although it is crucial, it is overlooked by many SEOs in their daily work.
" RankBrain uses artificial intelligence to transform vast amounts of written language into mathematical units, called vectors, that any computer can easily understand. If RankBrain sees a word or phrase it doesn't know, it can try to guess its meaning by comparing it to similar phrases. In this way, the search engine can be even more effective at returning results for queries that have never been searched for before ."
This new method has been working worldwide for some time now. Gary Illyés stated that " it was launched a while ago " and it didn't kill SEO. " Your magic tricks " still work with RankBrain .
But is this really the case? Traditional, typical “SEO magic tricks” are based on keywords, which are the basis of all optimization . But what are we to do if the machine learns different possibilities and can interpret metaphors in a specific meaning, which translates into specific positions in the search results? What should we do if keywords are no longer the basis of “ SEO magic ”?
As an example, if you are looking for a plumber near you, you will probably say “ find me a plumber near you ” when you do a voice search, as opposed to typing into the search bar, which would be “ plumber + location .”
RankBrain is Google's new way of understanding search russian phone number ambiguous queries. It uses AI (artificial intelligence) to try to guess what a query refers to, just like a human would.
Greg Corrado, a senior researcher at Google, confirms that Google uses a “ human touch ” and “ gut feeling ” to better interpret queries that are harder to understand.
He also said that it is the third most important signal among hundreds of others that Google uses to rank search results. Although it is crucial, it is overlooked by many SEOs in their daily work.
" RankBrain uses artificial intelligence to transform vast amounts of written language into mathematical units, called vectors, that any computer can easily understand. If RankBrain sees a word or phrase it doesn't know, it can try to guess its meaning by comparing it to similar phrases. In this way, the search engine can be even more effective at returning results for queries that have never been searched for before ."
This new method has been working worldwide for some time now. Gary Illyés stated that " it was launched a while ago " and it didn't kill SEO. " Your magic tricks " still work with RankBrain .
But is this really the case? Traditional, typical “SEO magic tricks” are based on keywords, which are the basis of all optimization . But what are we to do if the machine learns different possibilities and can interpret metaphors in a specific meaning, which translates into specific positions in the search results? What should we do if keywords are no longer the basis of “ SEO magic ”?
As an example, if you are looking for a plumber near you, you will probably say “ find me a plumber near you ” when you do a voice search, as opposed to typing into the search bar, which would be “ plumber + location .”