Difference between SEM and SEO
Posted: Mon Jan 20, 2025 4:45 am
It is important to differentiate between the concepts of SEM and SEO. The former refers to the use of search engine marketing techniques to improve the visibility of a website.
The second, on the other hand, only cio cto email list covers optimization practices that seek to improve the positioning of the website. It works organically.
If you want to learn more about this aspect, you can read our article on the differences between SEO and SEM .
Benefits of hiring a SEM agency
difference between SEM and SEO
Hiring the services of a SEM agency offers multiple benefits for the business , including:
Improved visibility: By appearing in the first search results, you achieve greater visibility in the market.
Increased traffic: By improving visibility and, therefore, presence on the Internet, the traffic to the page increases.
Improved conversion: By having greater visibility and traffic, you can improve the conversion of users into customers.
Greater profitability: By optimizing the resources allocated to search engine advertising, the profitability of the investment increases.
Time-saving: Managing SEM campaigns can be extremely time-intensive. Delegating this task to an agency allows businesses to focus on other areas of their operation while ensuring that their online marketing is in expert hands.
Scalability: With a SEM agency, it is easier to scale digital marketing actions according to business needs without having to worry about internal capacity.
The second, on the other hand, only cio cto email list covers optimization practices that seek to improve the positioning of the website. It works organically.
If you want to learn more about this aspect, you can read our article on the differences between SEO and SEM .
Benefits of hiring a SEM agency
difference between SEM and SEO
Hiring the services of a SEM agency offers multiple benefits for the business , including:
Improved visibility: By appearing in the first search results, you achieve greater visibility in the market.
Increased traffic: By improving visibility and, therefore, presence on the Internet, the traffic to the page increases.
Improved conversion: By having greater visibility and traffic, you can improve the conversion of users into customers.
Greater profitability: By optimizing the resources allocated to search engine advertising, the profitability of the investment increases.
Time-saving: Managing SEM campaigns can be extremely time-intensive. Delegating this task to an agency allows businesses to focus on other areas of their operation while ensuring that their online marketing is in expert hands.
Scalability: With a SEM agency, it is easier to scale digital marketing actions according to business needs without having to worry about internal capacity.