Walmart is buying the $16 billion e-commerce company
Posted: Sat Dec 21, 2024 3:52 am
India is the second most populous and connected country in the world, second only to China. However, its technology is growing rapidly, making it one of the countries with the most startups and innovations.
In this context, there is a significant focus on what this country has to offer from companies.
Amazon is expanding and every day we see news about its investments in new markets and technologies.
This is why this company becomes a big threat to giants like Walmart .
Spotting an opportunity to buy Indian e-commerce giant angola email list 276670 contact leads Flipkart , there was a race between Amazon and Walmart. However, Walmart has outperformed Amazon and made the acquisition for $16 billion, thus occupying the digital shopping market in India.
Now the company is looking to Brazil and is targeting investment in marketplaces.
The number of digital consumers is growing
According to eMarketer , the number of digital consumers is 220 million in 2018 , and is forecast to increase to 330 million in 2020 and 400 million in 2022.
With this, many companies are racing against time to achieve a place of distinction in a new digital perspective.
The e-commerce market is living proof of this. And don't think that to create a marketplace you have to stop having physical stores, both are channels that work with omnichannel concepts.
For the consumer, there is no difference between online and offline. According to Think With Google , 96% of customers do online research before deciding which physical store to buy from. In addition, 72% have purchased online from a store they have never visited in person.
A successful company is one that cares and invests in both strategies to ensure an incredible experience for its customers and works on an integrated campaign concept across both channels.
It's amazing when we see a video on the Internet about an online campaign and then we walk through the doors of physical stores and see that campaign in a different, but unified format. This creates value and is an excellent branding strategy.
In this context, there is a significant focus on what this country has to offer from companies.
Amazon is expanding and every day we see news about its investments in new markets and technologies.
This is why this company becomes a big threat to giants like Walmart .
Spotting an opportunity to buy Indian e-commerce giant angola email list 276670 contact leads Flipkart , there was a race between Amazon and Walmart. However, Walmart has outperformed Amazon and made the acquisition for $16 billion, thus occupying the digital shopping market in India.
Now the company is looking to Brazil and is targeting investment in marketplaces.
The number of digital consumers is growing
According to eMarketer , the number of digital consumers is 220 million in 2018 , and is forecast to increase to 330 million in 2020 and 400 million in 2022.
With this, many companies are racing against time to achieve a place of distinction in a new digital perspective.
The e-commerce market is living proof of this. And don't think that to create a marketplace you have to stop having physical stores, both are channels that work with omnichannel concepts.
For the consumer, there is no difference between online and offline. According to Think With Google , 96% of customers do online research before deciding which physical store to buy from. In addition, 72% have purchased online from a store they have never visited in person.
A successful company is one that cares and invests in both strategies to ensure an incredible experience for its customers and works on an integrated campaign concept across both channels.
It's amazing when we see a video on the Internet about an online campaign and then we walk through the doors of physical stores and see that campaign in a different, but unified format. This creates value and is an excellent branding strategy.