58% believe companies should donate a portion of their profits to charity
Posted: Mon Jan 20, 2025 5:23 am
Image Source
Do customers care about sustainability? [New Data]
While once seen as a luxury or niche tactic, sustainability has gained traction as a mainstream, cross-generational preference. In a world where I can buy the same product from dozens of online sellers, I look for one that’s local, that supports fair trade, or that supports a cause or charity I like.
In 2024, we surveyed over 700 consumers to learn about their shopping habits. Here’s what I learned:
76% believe companies should try to improve the well-being of their employees
64% believe companies should actively reduce their environmental impact
55% believe companies should advocate for racial justice and gender equality
50% believe companies should do more to advocate for social issues, with the top issues being affordable healthcare (47%), climate change (35%), and income inequality (35%)
social issues that matter most to customers
These values are reflected in consumers' purchasing chile whatsapp number database decisions, especially for younger generations. While only 5% of Boomers say a brand’s environmental impact is a top purchasing factor for them, that jumps to 16% for Gen Z.
The difference is even starker for a company’s charity support and employee well-being.
So, to answer the question posed at the beginning of this question: Yes, consumers of all ages care about sustainability.
So, even if your brand isn’t rooted in this mission, you will still find value in investing time and resources in sustainable practices and marketing to attract more customers.
Learn more about consumers in our latest State of Consumer Trends report.
Do customers care about sustainability? [New Data]
While once seen as a luxury or niche tactic, sustainability has gained traction as a mainstream, cross-generational preference. In a world where I can buy the same product from dozens of online sellers, I look for one that’s local, that supports fair trade, or that supports a cause or charity I like.
In 2024, we surveyed over 700 consumers to learn about their shopping habits. Here’s what I learned:
76% believe companies should try to improve the well-being of their employees
64% believe companies should actively reduce their environmental impact
55% believe companies should advocate for racial justice and gender equality
50% believe companies should do more to advocate for social issues, with the top issues being affordable healthcare (47%), climate change (35%), and income inequality (35%)
social issues that matter most to customers
These values are reflected in consumers' purchasing chile whatsapp number database decisions, especially for younger generations. While only 5% of Boomers say a brand’s environmental impact is a top purchasing factor for them, that jumps to 16% for Gen Z.
The difference is even starker for a company’s charity support and employee well-being.
So, to answer the question posed at the beginning of this question: Yes, consumers of all ages care about sustainability.
So, even if your brand isn’t rooted in this mission, you will still find value in investing time and resources in sustainable practices and marketing to attract more customers.
Learn more about consumers in our latest State of Consumer Trends report.