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It is no secret that a large number of consulting businesses use email marketing to stay in touch with their clients. Most companies have found a cost-effective, direct and scalable way to create a way of contacting potential clients. But it should be noted that there is a lot of competition on this channel, which makes it difficult to get your message across to your customers when you need it. Ideally, you should combine it with other strategies such as social media to have a greater reach. This is, without a doubt, the perfect duo. Consulting campaigns have a high open rate, because this industry focuses on solving problems. In addition, they provide value to clients and prospects, who are highly interested in receiving valuable information from these companies. Keep in mind that consulting service subscribers are users who want to see your company's newsletters.


They are looking for solutions to their problems canadian hospitals email list and it is your job to solve them, so communicate with them frequently. If you provide value to potential clients, they will thank you by inviting more contacts and a higher percentage of service requests. Email Marketing Techniques for Consultants The reasons why are more than clear. Now, it's time to learn some techniques that will help you develop your strategy through this fantastic channel: 1.- Direct email Email Marketing for consultants If you are looking to generate new business effectively, sending direct emails can be a good option . You can target them specifically to the audience you want to reach. Ideally, you should create a list of prospects who are really interested in the services you offer. Next, what you need to do is send your potential customers an attractive proposal or offer through a sales letter.