3 Ideas for Mobile Geofencing in Marketing Cloud
Posted: Sun Dec 22, 2024 3:48 am
One of the niftiest parts of Marketing Cloud Engagement is ‘Mobile Studio’; a module that allows you to easily communicate with subscribers on their mobile phones. Within Mobile Studio, there are two products: MobileConnect and MobilePush. Each has powerful features but one of the best is the ability to use mobile geofencing within MobilePush.
Of course, a Salesforce Implementation Guide exists and it’s comprehensive, but we want to share and simplify the essentials you need to know when it comes to setting up the connection.
What is mobile geofencing?
In short, mobile geofencing means creating a virtual phone number in cambodia boundary around a specific location and targeting devices that enter or leave the area using GPS, beacon, or Bluetooth technology. It’s a strategic way to run mobile marketing that is tailored to the location of the device user, delivering highly targeted messages.
Now you might think that mobile marketing, and geofencing in particular, is only suited to B2C companies and audiences, but that’s not true. Geofenced mobile marketing can be used by both B2C and B2B companies to target and engage audiences with push notifications and advertising, it’s just about finding the right approach.
Can all devices be targeted?
If you’re wondering whether mobile geofencing is an invasion of privacy, remember that users do have control over their device location settings and especially with the latest Apple iOS updates, can ask apps not to track activity or location. In these cases, their devices won’t register as having entered or exited a geofenced perimeter and therefore, you won’t be able to market to them.
However, according to Salesforce, 30% of the international population is using location-based services and 80% of them want to get location-based alerts from businesses. That’s a lot of potential customers!
How effective is mobile geofencing?
There’s a reason geofencing has become such a trend in mobile marketing - there’s proof that it works! In the US, for example, 53% of shoppers visited a specific retailer after receiving a location-based alert (yahoo.com), while a report from Verve Mobile found that location targeting more than doubles the performance of mobile ads.
If you’re yet to include geofenced mobile marketing in your strategy, here are some ideas for ways to get started that could be applied to both B2B and B2C settings.
Of course, a Salesforce Implementation Guide exists and it’s comprehensive, but we want to share and simplify the essentials you need to know when it comes to setting up the connection.
What is mobile geofencing?
In short, mobile geofencing means creating a virtual phone number in cambodia boundary around a specific location and targeting devices that enter or leave the area using GPS, beacon, or Bluetooth technology. It’s a strategic way to run mobile marketing that is tailored to the location of the device user, delivering highly targeted messages.
Now you might think that mobile marketing, and geofencing in particular, is only suited to B2C companies and audiences, but that’s not true. Geofenced mobile marketing can be used by both B2C and B2B companies to target and engage audiences with push notifications and advertising, it’s just about finding the right approach.
Can all devices be targeted?
If you’re wondering whether mobile geofencing is an invasion of privacy, remember that users do have control over their device location settings and especially with the latest Apple iOS updates, can ask apps not to track activity or location. In these cases, their devices won’t register as having entered or exited a geofenced perimeter and therefore, you won’t be able to market to them.
However, according to Salesforce, 30% of the international population is using location-based services and 80% of them want to get location-based alerts from businesses. That’s a lot of potential customers!
How effective is mobile geofencing?
There’s a reason geofencing has become such a trend in mobile marketing - there’s proof that it works! In the US, for example, 53% of shoppers visited a specific retailer after receiving a location-based alert (yahoo.com), while a report from Verve Mobile found that location targeting more than doubles the performance of mobile ads.
If you’re yet to include geofenced mobile marketing in your strategy, here are some ideas for ways to get started that could be applied to both B2B and B2C settings.