How to Set Up Your Pardot Tracker Domain
Posted: Sun Dec 22, 2024 3:49 am
Implementing Pardot (now called Account Engagement) comes with two types of domain setup. The first is your standard domain setup enabling you to send emails from Pardot using your business domain. The second type of domain setup is what we call a ‘tracker domain’.
For a guide to setting up your email domain in Pardot, read this blog.
What is a tracker domain?
A tracker domain is a subdomain hosted on mobile number in cambodia Pardot, that enables first-party tracking and allows you to build landing pages and create assets (i.e. forms/files/links) with a vanity URL rather than a standard Pardot-generated URL.
How many tracker domains you can have depends on your account type:
Growth: 3
Plus: 10
Advanced: 20 per business unit
Premium: 20 per business unit
The default tracker domain for all Pardot accounts is go.pardot.com. When you create a Pardot landing page, a random URL is created, such as go.pardot.com/l/47569/2023-02-16/8h. No branding, no real context of the page content, and no SEO value.
This is why custom tracker domains are so useful; they allow us to fully brand and create user-friendly domains that mean something. For example, MarCloud’s tracker domains align closely with our core service lines:
pardot.marcloudconsulting.com
marketingcloud.marcloudconsulting.com
solutions.marcloudconsulting.com
Let’s say you are a peer-to-peer financial services company, you might have the below tracker domains based on your audience type:
investors.company.com
borrowers.company.com
introducers.company.com
You can choose any word for your tracker domain but I recommend you go with something highly relevant to the product/service you are promoting.
For a guide to setting up your email domain in Pardot, read this blog.
What is a tracker domain?
A tracker domain is a subdomain hosted on mobile number in cambodia Pardot, that enables first-party tracking and allows you to build landing pages and create assets (i.e. forms/files/links) with a vanity URL rather than a standard Pardot-generated URL.
How many tracker domains you can have depends on your account type:
Growth: 3
Plus: 10
Advanced: 20 per business unit
Premium: 20 per business unit
The default tracker domain for all Pardot accounts is go.pardot.com. When you create a Pardot landing page, a random URL is created, such as go.pardot.com/l/47569/2023-02-16/8h. No branding, no real context of the page content, and no SEO value.
This is why custom tracker domains are so useful; they allow us to fully brand and create user-friendly domains that mean something. For example, MarCloud’s tracker domains align closely with our core service lines:
pardot.marcloudconsulting.com
marketingcloud.marcloudconsulting.com
solutions.marcloudconsulting.com
Let’s say you are a peer-to-peer financial services company, you might have the below tracker domains based on your audience type:
investors.company.com
borrowers.company.com
introducers.company.com
You can choose any word for your tracker domain but I recommend you go with something highly relevant to the product/service you are promoting.