Futureproofing tip for your tracker domain
Posted: Sun Dec 22, 2024 3:49 am
I can’t take credit for this tip, this one is entirely my colleague Hollie Fitzpatrick who is a pro on all things first-party cookies.
You must align your tracker domain with the exact domain you own to achieve true first-party tracking.
Let me explain.
If you have a website and you number cambodia set up the domain go.website.com, these are actually different. The prefix of ‘www’ is actually a subdomain in itself and would separate the two.
So, you need to use to achieve true first-party tracking.
Technically, using go.website.com will still work but you might run into problems later on if you wanted to do anything custom with the tracking cookies.
Setting up a Pardot tracker domain
1. Choose the domain name
As I said earlier, you should really choose a subdomain name that’s specific to what you do and makes sense.
I personally don’t like using ‘go’ for a domain name, it feels like Pardot suggested this as an example and everyone copied it for some reason or another. Be more creative, this is your chance to keep on brand!
Head to Pardot Settings > Domain Management > Add Tracker Domain and input your chosen subdomain name.
Screenshot of settings to create a tracker domain in Pardot
2. Choose a Default Campaign
Next, choose a Default Campaign (based on where the tracking code will go), this will enable the first-party tracking code option at the bottom of the page. You can copy the code that is generated and embed it on your website or any other external landing pages you have!
You must align your tracker domain with the exact domain you own to achieve true first-party tracking.
Let me explain.
If you have a website and you number cambodia set up the domain go.website.com, these are actually different. The prefix of ‘www’ is actually a subdomain in itself and would separate the two.
So, you need to use to achieve true first-party tracking.
Technically, using go.website.com will still work but you might run into problems later on if you wanted to do anything custom with the tracking cookies.
Setting up a Pardot tracker domain
1. Choose the domain name
As I said earlier, you should really choose a subdomain name that’s specific to what you do and makes sense.
I personally don’t like using ‘go’ for a domain name, it feels like Pardot suggested this as an example and everyone copied it for some reason or another. Be more creative, this is your chance to keep on brand!
Head to Pardot Settings > Domain Management > Add Tracker Domain and input your chosen subdomain name.
Screenshot of settings to create a tracker domain in Pardot
2. Choose a Default Campaign
Next, choose a Default Campaign (based on where the tracking code will go), this will enable the first-party tracking code option at the bottom of the page. You can copy the code that is generated and embed it on your website or any other external landing pages you have!