Update your domain DNS
Posted: Sun Dec 22, 2024 3:50 am
Once you’ve created the tracker domain, it’s over to the DNS settings in your domain provider to add some records. This will involve setting up a CNAME which stands for Canonical Name, or in other words, an alias or subdomain. If you’re unsure how to add records in your DNS, either work with your IT team or find instructions from your domain provider i.e. GoDaddy, Kinsta, CloudFlare, 123Reg etc.
Using the example image above and the domain blo, I need to do a couple of things:
Screenshot of tracker phone line in cambodia domain without validation
Set up a TXT record with the value of the red text (which you copy from Pardot) to validate the tracker domain.
Set up a CNAME with the value of ‘blog’ with the target of go.pardot.com.
Screenshot showing CNAME setup
What we are doing here is saying ‘blog.marcloudconsulting.com is an alias of go.pardot.com.
Once your DNS is updated, go ahead and enable HTTPS. Do this straight away and don’t forget. HTTPS is super important for tracking and is a must-have for any account.
After 24 hours, you can validate the tracker domain by clicking the cog settings icon to the right of your tracker domain. You should also ensure your main tracker domain is set as the ‘Primary’ domain.
Tip: Any new assets (such as landing pages) created will use your Primary Tracker Domain as default, unless you manually change it during the creation process.
Start using tracker domains
With the setup complete, all that remains is to add your tracking code to whichever web pages are relevant to your Pardot tracker domain and start using your new branded URL confident that prospect activity is being fully tracked.
If you have any questions, don’t hesitate to reach out to our team. We can help with ad-hoc projects and support, as you need.
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.
Using the example image above and the domain blo, I need to do a couple of things:
Screenshot of tracker phone line in cambodia domain without validation
Set up a TXT record with the value of the red text (which you copy from Pardot) to validate the tracker domain.
Set up a CNAME with the value of ‘blog’ with the target of go.pardot.com.
Screenshot showing CNAME setup
What we are doing here is saying ‘blog.marcloudconsulting.com is an alias of go.pardot.com.
Once your DNS is updated, go ahead and enable HTTPS. Do this straight away and don’t forget. HTTPS is super important for tracking and is a must-have for any account.
After 24 hours, you can validate the tracker domain by clicking the cog settings icon to the right of your tracker domain. You should also ensure your main tracker domain is set as the ‘Primary’ domain.
Tip: Any new assets (such as landing pages) created will use your Primary Tracker Domain as default, unless you manually change it during the creation process.
Start using tracker domains
With the setup complete, all that remains is to add your tracking code to whichever web pages are relevant to your Pardot tracker domain and start using your new branded URL confident that prospect activity is being fully tracked.
If you have any questions, don’t hesitate to reach out to our team. We can help with ad-hoc projects and support, as you need.
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.