How many types of needs can my strategy solve?
Posted: Mon Jan 20, 2025 6:23 am
Instead of asking the question, How many Buyer Personas does my strategy need? The question should be,
Finally, an additional error may lie in the execution part. That is, we have well-defined Buyer Personas but we cannot reach them. To do this, it is necessary to implement a good inbound marketing strategy to capture, engage and ultimately retain users.
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The dominance of the Internet Age brought with it the emergence of new job opportunities for lovers of advertising, marketing, public relations and the digital world. The most representative example of this is the position of Social Media Manager, who is responsible for complementing marketing campaigns and strategies, but focused on social networks. Perhaps for this reason, their role is sometimes confused with that of Community Manager. Although both can be closely related and some people even assume both roles as if they were one, for others, there are very marked distinctions.
It is difficult to define the differences between a Social Media Manager and a greece consumer email list Community Manager, however, some experts point out that the former has the obligation to make strategic decisions and design campaigns. The latter, on the other hand, has a more operational profile, with actions that can be executed almost immediately and that emerge as branches from the tree planted by Social Media. Both profiles are mainly found separated in teams that work with large agencies, dedicated in turn to creating advertising campaigns for brands and companies. It is possible that the fusion of both roles is generated in smaller work teams, where they can even be mixed with other recent appearances, such as the Social Media Content Manager, Social Media Digital Content Editor, Digital Community Manager and Traveling Community Manager, among others.
In any case, if you want to become the Social Media Manager of a large team, you should know the tasks that will surely be entrusted to you. To do so, we will divide the responsibilities in the following way:
Social
Follow trends and stay up to date with the most relevant news of the moment.
Know the audience to whom your publications, campaigns and content will be directed.
With creativity, create or select promotions, contests, events, live broadcasts, product launches, etc. All in coordination with the marketing team, and carrying out each task on the platform that is considered appropriate for each one.
Design emergency plans to deal with crises on social media; that is, take control of negative comments, criticism and controversies on social networks.
Ensure that mistakes are avoided when managing social networks .
Average
Know the set of supports and platforms that will be used as work tools.
Part of these tools are monitoring and measurement applications.
Create relationships with characters who serve as partners or accomplices in the dissemination, for example, the most followed on Twitter, Instagram stars and fan pages on Facebook.
Identify the main KPIs that will measure the success or failure of the strategies.
Define the SEO strategy: What keywords will be used? What advertising will be paid for in search engines? What publications will be promoted through payment?
Manage the budget and allocate it appropriately for the different actions of the strategy.
Review and study the reports provided by the Community Manager. Detect threats and opportunities to make joint decisions.
Manager
Familiarize yourself with the brand's sector or industry; put on the shirt.
Finding or creating the relationship between trends and the represented, be it a company, brand or organization.
The evolution of the competition must be analyzed and measured in order to make a comparison with the personal or individual progress of the represented party.
Define the communication style that best suits and adapts to the brand's presence.
Interact with clients and representatives from different company departments interested in marketing campaigns.
In short, the SMM becomes the representative, advisor and brain behind the advertising campaigns that circulate on the web, the line they should follow, the public to whom they should be directed with greater emphasis and the agreements that should be made with other companies.
Based on the tasks assigned, we can also deduce that the main characteristics of an SMM are their love for advertising and creativity, their pleasure in being informed, and their liking for the digital world.
Finally, an additional error may lie in the execution part. That is, we have well-defined Buyer Personas but we cannot reach them. To do this, it is necessary to implement a good inbound marketing strategy to capture, engage and ultimately retain users.
Related Articles
The dominance of the Internet Age brought with it the emergence of new job opportunities for lovers of advertising, marketing, public relations and the digital world. The most representative example of this is the position of Social Media Manager, who is responsible for complementing marketing campaigns and strategies, but focused on social networks. Perhaps for this reason, their role is sometimes confused with that of Community Manager. Although both can be closely related and some people even assume both roles as if they were one, for others, there are very marked distinctions.
It is difficult to define the differences between a Social Media Manager and a greece consumer email list Community Manager, however, some experts point out that the former has the obligation to make strategic decisions and design campaigns. The latter, on the other hand, has a more operational profile, with actions that can be executed almost immediately and that emerge as branches from the tree planted by Social Media. Both profiles are mainly found separated in teams that work with large agencies, dedicated in turn to creating advertising campaigns for brands and companies. It is possible that the fusion of both roles is generated in smaller work teams, where they can even be mixed with other recent appearances, such as the Social Media Content Manager, Social Media Digital Content Editor, Digital Community Manager and Traveling Community Manager, among others.
In any case, if you want to become the Social Media Manager of a large team, you should know the tasks that will surely be entrusted to you. To do so, we will divide the responsibilities in the following way:
Social
Follow trends and stay up to date with the most relevant news of the moment.
Know the audience to whom your publications, campaigns and content will be directed.
With creativity, create or select promotions, contests, events, live broadcasts, product launches, etc. All in coordination with the marketing team, and carrying out each task on the platform that is considered appropriate for each one.
Design emergency plans to deal with crises on social media; that is, take control of negative comments, criticism and controversies on social networks.
Ensure that mistakes are avoided when managing social networks .
Average
Know the set of supports and platforms that will be used as work tools.
Part of these tools are monitoring and measurement applications.
Create relationships with characters who serve as partners or accomplices in the dissemination, for example, the most followed on Twitter, Instagram stars and fan pages on Facebook.
Identify the main KPIs that will measure the success or failure of the strategies.
Define the SEO strategy: What keywords will be used? What advertising will be paid for in search engines? What publications will be promoted through payment?
Manage the budget and allocate it appropriately for the different actions of the strategy.
Review and study the reports provided by the Community Manager. Detect threats and opportunities to make joint decisions.
Manager
Familiarize yourself with the brand's sector or industry; put on the shirt.
Finding or creating the relationship between trends and the represented, be it a company, brand or organization.
The evolution of the competition must be analyzed and measured in order to make a comparison with the personal or individual progress of the represented party.
Define the communication style that best suits and adapts to the brand's presence.
Interact with clients and representatives from different company departments interested in marketing campaigns.
In short, the SMM becomes the representative, advisor and brain behind the advertising campaigns that circulate on the web, the line they should follow, the public to whom they should be directed with greater emphasis and the agreements that should be made with other companies.
Based on the tasks assigned, we can also deduce that the main characteristics of an SMM are their love for advertising and creativity, their pleasure in being informed, and their liking for the digital world.