Lead base sanitization: find out how to clean contacts correctly
Posted: Mon Jan 20, 2025 6:37 am
We know that one of the main goals of marketing automation strategies is to qualify leads. To do this, you need to be patient, since there is a medium to long-term period for an action to be successful, but this is not always enough. Therefore, it is worth counting on cleaning the lead database!
Therefore, we have prepared this article to help you optimize your company’s results through this cleaning process. Check it out!
What is lead base sanitization and why is it important?
In an Inbound Marketing strategy , people engage daily by healthtrax corporate email list registering on your forms, pop-ups and landing pages. The problem is when they stop interacting with the emails they receive.
This can result in losses with inactive leads, so contact cleaning action is necessary — also called contact list sanitization .
By keeping your base clean, your materials will only reach people who are genuinely interested in receiving them. In addition, you will be able to better understand your persona's behavior.
How can this process be done?
There is a step-by-step guide to this procedure:
removing duplicates — using a Google Sheets add-on called “Remove Duplicates”;
name adjustment — adapt the font of the names to avoid errors, here we can use the “Change Case” tool;
identification of invalid or incorrect emails — here, the content cannot be delivered and is returned to the sender. This is usually caused by the use of old providers such as Oi, IG, Globo, Terra, UOL, Hotmail, among others. It is worth counting on SafetyMails for this action.
It is difficult to monitor people's engagement on a daily basis and then filter it, so there are some tools and practices to help with this process. We have listed them below.
Therefore, we have prepared this article to help you optimize your company’s results through this cleaning process. Check it out!
What is lead base sanitization and why is it important?
In an Inbound Marketing strategy , people engage daily by healthtrax corporate email list registering on your forms, pop-ups and landing pages. The problem is when they stop interacting with the emails they receive.
This can result in losses with inactive leads, so contact cleaning action is necessary — also called contact list sanitization .
By keeping your base clean, your materials will only reach people who are genuinely interested in receiving them. In addition, you will be able to better understand your persona's behavior.
How can this process be done?
There is a step-by-step guide to this procedure:
removing duplicates — using a Google Sheets add-on called “Remove Duplicates”;
name adjustment — adapt the font of the names to avoid errors, here we can use the “Change Case” tool;
identification of invalid or incorrect emails — here, the content cannot be delivered and is returned to the sender. This is usually caused by the use of old providers such as Oi, IG, Globo, Terra, UOL, Hotmail, among others. It is worth counting on SafetyMails for this action.
It is difficult to monitor people's engagement on a daily basis and then filter it, so there are some tools and practices to help with this process. We have listed them below.