Rather than simply enabling you to send a message to a list based on their stored country or town, geofencing allows you to set up a physical geographical area to target and then send messages only to those contacts when they are within that area.
Take a retail store, for example. Great use cases cambodia mobile number include targeting contacts within a set radius around the store and pushing a message to them on entry or exit, but also, you might like to set up a geofence around competitor stores and target users on their mobile when they visit those competitors.
Let’s say you’re exhibiting at an event. Easily set up a geofence around the event venue and target contacts within the boundary as they enter or leave the event.
The possibilities are endless!
7. Interaction Studio + Journey Builder
Not an individual feature per se, but Interaction Studio combined with Journey Builder is a really exciting way to use Marketing Cloud.
With Interaction Studio providing key information about your audience’s affinities and interactions with your brand, you can identify how they best like to engage with you and on which topics, categories, products, or services.
Having these insights means you can create a single journey in Journey Builder but ensure that individual contacts receive messages via their preferred channels. The journey may be the same but the experience is completely personalised.
8. Interactive Email Forms
As good marketers know, a best practice for prompting engagement or conversion is to reduce the number of steps a user needs to take. Fewer clicks and fewer page loads usually means higher engagement or form completion.
The Marketing Cloud Interactive Email Forms feature within the Email Builder (available in Marketing Cloud Pro editions or higher) means you can include forms within an email that a recipient can submit without ever needing to leave their inbox.
Useful for immediate reviews, prospect interests, and one-click sales enquiries, Interactive Email Forms are really nifty. We’ve published four ideas for using this feature before but really, you can be as strategic and imaginative as you like!
9. Journey Builder ‘Copy Activity’
Okay, so this one is arguably not as exciting as the previous features but bear with us. Sometimes, the simple tools that save us time are the ones we value most and the ‘Copy Activity’ feature in Journey Builder is an example.
Building journeys can be time-consuming, especially with multiple decision splits and paths. The ‘Copy Activity’ button means we can create a journey for one split, then simply copy, paste, and amend this same journey for other paths rather than building every little bit from scratch.
Simple, but effective!
Dive into Marketing Cloud features
Beyond these nine, Marketing Cloud has so many clever features but sometimes it’s easy to get stuck in your ways and use only those you feel comfortable with. Take this blog post as your queue to branch out and have a play with some you’ve yet to test!
If you’d like a hand with configuring or using any of the features within your account, our team of certified specialists can help. Take a look at our support and consulting packages.