For this reason, it can become somewhat overwhelming if you don't have control, making it difficult to apply a correct Digital Marketing strategy , even more so if we take into account the importance of being aware of everything that happens around us.
That's why if you have an online business, it's very important that you take some time to analyze the data collected from your customers, in order to be able to make the best decisions in your marketing campaigns. To help you in this process, several very useful tools have been developed that are capable of offering you those small details that will thailand telegram ultimately make the difference. If you don't know which one to choose, you can start by using Google Analytics, as it is very complete and has the backing of one of the internet giants.
By looking closely at the data, and better yet, using the latest tools available to understand users, we can decipher virtually all of their behaviors, understanding what draws their attention and what they dislike about our strategy. To achieve this, it is necessary to track events such as clicks, downloads and mouse tracking, which will help you discover how users are interacting with your content.
Some examples of tools that allow us to analyze our users are click heatmaps, scroll heatmaps and mouse tracking recordings. These options are already very interesting individually, but once you apply them simultaneously, they become a powerful strategy that will reveal how your users interact with your content .
Other very useful metrics that help us complete the puzzle of each session are bounce rates, revenue per user, established conversion goals, user sessions, among others. At this point you may be wondering… Does having all this information really help me make better decisions and better focus my marketing efforts?
To make a long story short…
Yes, information when well applied will make your life a thousand times easier.
A very common mistake that marketers make, regardless of their level of experience or level of specialization, is not understanding user feedback, losing track of what users really want, leading them to make hasty decisions, such as discarding the interface or designs in which they invested hours, days or even weeks, without realizing that they only needed to apply some adjustments to make it work properly.
This is why even the best designers are not able to fully predict their users, and we tend to have the idea that what worked in the past will continue to work without problems in the future. This is why we need to innovate, otherwise we will overlook the small details that often ruin the performance of the designs, and make you lose those valuable customers.
Don't worry, it's happened to all of us at some point...
Of course, I know that feeling too… You’re really looking forward to launching your new web campaign, because you’ve put a lot of work and effort into developing it. Plus, you’ve put a lot of effort into implementing your best ideas in the process, but when you go live it just doesn’t bring the expected results, so you conclude that the strategy just wasn’t effective enough.