WhatsApp Business API: User-initiated conversations will no longer be charged in November 2024
Posted: Mon Jan 20, 2025 7:04 am
Starting November 1, 2024 , the WhatsApp Business API will undergo a major change. User-initiated conversations will no longer be charged. Until then, businesses paid $0.03 for each customer-initiated conversation. This change will have significant impacts, especially for the group of businesses that use WhatsApp in Brazil .
Companies will now be able to increase their interactions on WhatsApp digital customer service without increasing costs. The change represents an opportunity to improve service quality and reduce communication costs.
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Changes to WhatsApp Business API: Impact on businesses
Businesses around the world use WhatsApp Business for customer service. Charging for spain phone number library user-initiated conversations was limiting the platform’s expansion. With the new policy, this obstacle disappears, allowing for more interactions and increasing customer satisfaction .
This change in WhatsApp billing benefits businesses of all sizes. Large and small businesses can now be part of this new scenario, improving their communications without worrying about costs per interaction. WhatsApp in Brazil , one of the platform's largest markets, will be greatly impacted by this new phase. Brazilian companies, which already use WhatsApp to offer products and services , will now have more flexibility to send messages to their customers.
Per Message Pricing: Changes in April 2025
While billing for user-initiated conversations will end in November 2024, starting April 1, 2025 , a new per-message pricing model will be implemented. Businesses will now pay for each message sent , rather than the entire conversation. This will include interactions like notifications and order updates, based on the volume of messages exchanged.
This new model will allow for greater control over costs. Companies will have more freedom to use features such as quick responses and sending real-time notifications about their products and services .
Companies will now be able to increase their interactions on WhatsApp digital customer service without increasing costs. The change represents an opportunity to improve service quality and reduce communication costs.
How to increase sales on Black Friday 2024: Practical tips and effective strategies
Changes to WhatsApp Business API: Impact on businesses
Businesses around the world use WhatsApp Business for customer service. Charging for spain phone number library user-initiated conversations was limiting the platform’s expansion. With the new policy, this obstacle disappears, allowing for more interactions and increasing customer satisfaction .
This change in WhatsApp billing benefits businesses of all sizes. Large and small businesses can now be part of this new scenario, improving their communications without worrying about costs per interaction. WhatsApp in Brazil , one of the platform's largest markets, will be greatly impacted by this new phase. Brazilian companies, which already use WhatsApp to offer products and services , will now have more flexibility to send messages to their customers.
Per Message Pricing: Changes in April 2025
While billing for user-initiated conversations will end in November 2024, starting April 1, 2025 , a new per-message pricing model will be implemented. Businesses will now pay for each message sent , rather than the entire conversation. This will include interactions like notifications and order updates, based on the volume of messages exchanged.
This new model will allow for greater control over costs. Companies will have more freedom to use features such as quick responses and sending real-time notifications about their products and services .