What is Google Ads and how does it work?

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Google Ads is the tool that allows companies to show their products or services to potential customers right when they are looking for something similar. It's like having a personal salesman who intercepts your ideal customers at the moment they are most likely to buy.

How does it work? You create custom ads, choose the most relevant keywords for your business and set a budget. The ads will be shown to users who perform searches related to your keywords.

The main Google Ads ad formats are:

Search Ads: Text-based ads that appear in search results.
Display Ads: Banner ads that are shown on millions of websites.
Shopping Ads: ads with images and prices for egypt whatsapp number database online products.
Video Ads: Video ads that can be shown on YouTube and other partner sites.
The Pros of Google Ads
Instant visibility : with Ads, results are almost instantaneous, ideal for promotions or product launches.
Flexibility: You can change your campaigns at any time to fit your needs and budget.
Precise Targeting: Reach only people who are genuinely interested in your products or services.
SEO and Ads campaigns on other platforms (Meta, Instagram, and others)
Google isn't the only place people search for information. Platforms like Meta (Facebook and Instagram) host billions of users every day, providing a unique opportunity to reach new customers.