Benchmarking: what it is, types and how to do it in practice
Posted: Mon Jan 20, 2025 7:14 am
For a company, understanding its position in relation to the competition is essential to know the relevance, perception, appreciation and trust in its brand. Benchmarking is the tool that provides this visibility and helps the company find the path to growth .
Has your company already conducted a benchmark study to understand how you perform compared to your competitors or uncover production gaps ?
Know that one of the best ways to understand what is the best strategic path to follow is precisely to observe what other companies do.
Benchmarking is the study of your competitors' performance, with the aim of mapping internal opportunities to improve your results and grow your organization.
How about understanding more? In this comprehensive guide, you'll discover everything about benchmarking: what it is, types, examples, tools, and much more.
Benchmarking: what is it?
Benchmarking is the process of comparing a company's performance with that of its competitors. The comparison itself can take into account different indicators, such as profitability, product lines, productivity levels , customer satisfaction rates or any other metric relevant to the business.
If you have ever wondered what the concept of benchmarking is, here is a simple answer to answer your question.
Its objective is to identify areas in which the company is behind its competitors (or in the process of losing ground) and develop strategies to cover this gap .
In many cases, the data for the benchmarking portugal whatsapp data study are publicly available. But they can also be collected through private surveys or from companies specializing in commissioned market research.
In general, by studying the companies that share the market with yours, you will be able to understand what makes them so good at what they do.
This is a simple, but time-consuming, way to gain market insight .
What are the advantages of benchmarking?
The main advantage of benchmarking is that it provides valuable insights that can be applied to improve your organization’s performance.
In-depth research can help you identify areas where your organization is performing below average.
Plus, it can help you seek out knowledge from top professionals in the industry and avoid making the same mistakes as those who are struggling.
Finally, it can also be a useful tool for creating alliances and collaborations with other companies.
By openly sharing information and ideas, companies can often find new ways to grow together.
And of course, this tool is extremely important for improving the strategic decision-making process , as it provides a solid basis for comparison to evaluate the different options available.
Therefore, it can be said that this is an extremely useful tool for those who want to improve their business in general.
What are the four types of benchmarking?
There are different types of benchmarking. The goal here is to get specific results depending on your market research objective.
However, this is not a simple competitor analysis, but a structured comparison of processes and practices that aim to identify opportunities for improvement.
The organization should seek references in companies that are in the same field of activity or that operate in other sectors, with the aim of introducing different innovations and practices.
How about learning more? Let's go!
Competitive benchmarking;
Benchmarking cooperation;
Functional benchmarking;
Internal benchmarking.
1. Competitive benchmarking
Competitive benchmarking is based solely on comparison with your competitors, regardless of the metric evaluated.
Typically, we seek to understand the positioning of a company's product relative to the rest of the market, with the help of public or non-public data.
In this type, the goal is to analyze the performance of your products, services or processes in relation to industry leaders.
It can be used to compare the efficiency, quality, time or cost of a process, as well as to understand a company's performance against the industry average or known best practices.
Has your company already conducted a benchmark study to understand how you perform compared to your competitors or uncover production gaps ?
Know that one of the best ways to understand what is the best strategic path to follow is precisely to observe what other companies do.
Benchmarking is the study of your competitors' performance, with the aim of mapping internal opportunities to improve your results and grow your organization.
How about understanding more? In this comprehensive guide, you'll discover everything about benchmarking: what it is, types, examples, tools, and much more.
Benchmarking: what is it?
Benchmarking is the process of comparing a company's performance with that of its competitors. The comparison itself can take into account different indicators, such as profitability, product lines, productivity levels , customer satisfaction rates or any other metric relevant to the business.
If you have ever wondered what the concept of benchmarking is, here is a simple answer to answer your question.
Its objective is to identify areas in which the company is behind its competitors (or in the process of losing ground) and develop strategies to cover this gap .
In many cases, the data for the benchmarking portugal whatsapp data study are publicly available. But they can also be collected through private surveys or from companies specializing in commissioned market research.
In general, by studying the companies that share the market with yours, you will be able to understand what makes them so good at what they do.
This is a simple, but time-consuming, way to gain market insight .
What are the advantages of benchmarking?
The main advantage of benchmarking is that it provides valuable insights that can be applied to improve your organization’s performance.
In-depth research can help you identify areas where your organization is performing below average.
Plus, it can help you seek out knowledge from top professionals in the industry and avoid making the same mistakes as those who are struggling.
Finally, it can also be a useful tool for creating alliances and collaborations with other companies.
By openly sharing information and ideas, companies can often find new ways to grow together.
And of course, this tool is extremely important for improving the strategic decision-making process , as it provides a solid basis for comparison to evaluate the different options available.
Therefore, it can be said that this is an extremely useful tool for those who want to improve their business in general.
What are the four types of benchmarking?
There are different types of benchmarking. The goal here is to get specific results depending on your market research objective.
However, this is not a simple competitor analysis, but a structured comparison of processes and practices that aim to identify opportunities for improvement.
The organization should seek references in companies that are in the same field of activity or that operate in other sectors, with the aim of introducing different innovations and practices.
How about learning more? Let's go!
Competitive benchmarking;
Benchmarking cooperation;
Functional benchmarking;
Internal benchmarking.
1. Competitive benchmarking
Competitive benchmarking is based solely on comparison with your competitors, regardless of the metric evaluated.
Typically, we seek to understand the positioning of a company's product relative to the rest of the market, with the help of public or non-public data.
In this type, the goal is to analyze the performance of your products, services or processes in relation to industry leaders.
It can be used to compare the efficiency, quality, time or cost of a process, as well as to understand a company's performance against the industry average or known best practices.