And what results did we get in comparison with other hypotheses:
Posted: Mon Jan 20, 2025 9:05 am
What is it about : There is a person at Dashly who works for a foundation that organizes the educational process for children in Africa. And in the chain we offered to come to an interview and thereby provide a month of education and food for one child in an African school.
What it looked like:
The Charity Hypothesis
Results of the hypothesis in comparison with others
Unfortunately, I can’t say how this approach affects the progress of leads further down the funnel—we focused only on conducting interviews.
But I believe that if you identify a lead’s problem on such a discovery call and start to analyze it, it doesn’t matter which approach the lead came from, he will continue to dig further with you.
And you can use the information from the lead to learn the ins and outs of the product and form a more personalized offer from it.
Key findings we made
It is necessary to strictly filter the database, the quality of leads and interviews will depend on this;
It is always worth looking for a way to automate a process in order to get to the result faster;
The main thing in the outreach chain is to find a value that will resonate with the lead and draw him to an interview;
You need to constantly experiment to make the process even more efficient and grow metrics.
About me
My name is Dima Sergeev. Founder & exCEO at Carrot quest. Currently working on creating a new product for the Eng market. That's what I write about in the telegram channel, subscribe:
From 0 to 1 again. Go Global .
6 posts you might like:
SEO guide for product companies;
How to Create Viral Content on LinkedIn ;A webinar helps warm up an audience that knows about your product but does not convert into sales. With the help of a webinar, marketing collects contacts, warms them up and brings them to a purchase. In this article, we analyzed webinars as a tool and told how to launch them and calculate their effectiveness.
The benefits of a webinar as an attraction tool
Webinars are typically used early in the funnel because they list of new zealand cell phone number allow you to reach a broad audience. They are great for engaging with people who don’t yet recognize the need for your product or service.
For example, imagine that a large online school holds a webinar for its clients. The topic announces a broad problem: “How to develop memory?” During the webinar, a specific solution is offered: “Use our tools from the course.” This approach is not aimed at those who are already choosing between online schools, but at people who have just begun to think about how to improve their cognitive abilities - for example, to start remembering more. This segment is much wider, which increases the reach and attracts more potential clients.
Warming up is necessary if you are selling a complex or expensive product, and customers take a long time to make a purchase decision.
The customer recognition funnel is also relevant for a webinar
All stages of customer awareness of the product
Webinars also help to collect more contacts. In the online education niche, for example, the average conversion from a site visitor to an application is only 1.5%. A webinar as a tool helps to increase it: due to the coverage of a larger audience and a higher conversion to registration, the company receives more applications following the webinar.
r storing personal data of Russian us
What it looked like:
The Charity Hypothesis
Results of the hypothesis in comparison with others
Unfortunately, I can’t say how this approach affects the progress of leads further down the funnel—we focused only on conducting interviews.
But I believe that if you identify a lead’s problem on such a discovery call and start to analyze it, it doesn’t matter which approach the lead came from, he will continue to dig further with you.
And you can use the information from the lead to learn the ins and outs of the product and form a more personalized offer from it.
Key findings we made
It is necessary to strictly filter the database, the quality of leads and interviews will depend on this;
It is always worth looking for a way to automate a process in order to get to the result faster;
The main thing in the outreach chain is to find a value that will resonate with the lead and draw him to an interview;
You need to constantly experiment to make the process even more efficient and grow metrics.
About me
My name is Dima Sergeev. Founder & exCEO at Carrot quest. Currently working on creating a new product for the Eng market. That's what I write about in the telegram channel, subscribe:
From 0 to 1 again. Go Global .6 posts you might like:
SEO guide for product companies;
How to Create Viral Content on LinkedIn ;A webinar helps warm up an audience that knows about your product but does not convert into sales. With the help of a webinar, marketing collects contacts, warms them up and brings them to a purchase. In this article, we analyzed webinars as a tool and told how to launch them and calculate their effectiveness.
The benefits of a webinar as an attraction tool
Webinars are typically used early in the funnel because they list of new zealand cell phone number allow you to reach a broad audience. They are great for engaging with people who don’t yet recognize the need for your product or service.
For example, imagine that a large online school holds a webinar for its clients. The topic announces a broad problem: “How to develop memory?” During the webinar, a specific solution is offered: “Use our tools from the course.” This approach is not aimed at those who are already choosing between online schools, but at people who have just begun to think about how to improve their cognitive abilities - for example, to start remembering more. This segment is much wider, which increases the reach and attracts more potential clients.
Warming up is necessary if you are selling a complex or expensive product, and customers take a long time to make a purchase decision.
The customer recognition funnel is also relevant for a webinar
All stages of customer awareness of the product
Webinars also help to collect more contacts. In the online education niche, for example, the average conversion from a site visitor to an application is only 1.5%. A webinar as a tool helps to increase it: due to the coverage of a larger audience and a higher conversion to registration, the company receives more applications following the webinar.
r storing personal data of Russian us