What has changed year-over-year is the attention span of our target audience , their tastes in web and app design, and the quality of their expectations? To outshine the competition, marketers in the SaaS space now need to be even smarter than they were in 2020.
Let’s talk about the dos, don’ts, and must-knows that will help make your SaaS marketing strategy a success in 2022.
What to do: Highlight your USP
Most of your customers will begin their relationship with usa phone number list your brand with your USP. They will arrive at your website and come face to face with this phrase that sums up what you are selling.
If your USP is weak, if it doesn’t focus on the benefits of your solution, and if it’s written in a language your target audience doesn’t understand, they’re likely to be returned to your search results page. They’ll feel like they have no choice but to keep looking for better software.
When drafting your USP, be sure to review numerous versions. Test them over a longer period of time and modify them based on the results.
Don't forget the importance of design either. You want it to stand out but not be the only thing a visitor sees on the page. Make it stand out, but not be too distracting.
finli has done a great job in both the copywriting and design departments. Their branding blue is vibrant enough but not too flashy, and their CTA is simple yet effective. The fact that they’ve added an asterisk to the mix and mention the online equivalent of “open sesame” (“no credit card required”) seals the deal.
Source: finli.com
Don't: Forget to focus on the customer
No matter what your digital product is and who your target audience is, every prospect and customer will want to feel valued and appreciated. As personalization becomes more laser-focused , customers expect to be wowed at every turn.
A major marketing mistake you can make is to focus more on your product than on the end user. Even if highlighting the features and functionality of your solutions seems like a good option, it rarely is. Customers are eager to know what problem you will solve for them. They care much less about how you will do it.
Writing for search engines and not real people is another mistake that falls into this category. No matter how important SEO may be, never try to rank at the expense of producing content and copy that your audience won’t appreciate.
Take a look at Optimal Workshop and how they put their customers first. Their USP is customer-centric and all of their pages offer a great user experience and put customer needs above the brand agenda.
Source: talleroptimo.com
Do: Focus on the brand
Another important marketing element to focus on in 2022 is SaaS Branding . Your company needs to be recognizable across all the digital and offline touchpoints you offer.