For the third consecutive year, the Latin American and Spanish Content Marketing Study organized by Genwords , a company specialized in Digital Marketing, was carried out , where it was shown that 70% of the companies that are using this technique have obtained positive results.
The participation of hundreds of marketing professionals phone number identifier philippines in the online survey allowed us to understand how Content Marketing is evolving in Spanish-speaking countries and Brazil.
Facts such as that more than 50% have teams specialized in Content Marketing, that 60% of the companies surveyed have produced more content than the previous year and that the same percentage foresees an increase in the budget for this area for the next year, confirm the growth and integration of this technique in the region.
The 3rd Content Marketing Study suggests a very professional nature in the implementation of these techniques and their methods of verifying success, including the calculation of ROI, with 44% confessing to having obtained a “successful” result.
Most respondents agreed that Content Marketing allows them to generate quality leads and customer loyalty, over other objectives such as branding or upsell/cross-sell prospecting.
For Emanuel Olivier Peralta, CEO of Genwords, “ it is essential to know the audience to which efforts will be directed, especially their interests and needs” . In fact, 40% of respondents indicated that they have up to 3 target audiences identified for personalized content generation.
This year's edition was supported by IAB Argentina, IAB Brazil, IAB Colombia, IAB Chile, IAB Mexico, IAB Peru, PR Newswire, RD Station , Marketingdirecto.com, Marketeros de Hoy, DRV Sistemas, Doppler, ilifebelt, VTEX and Marketeros LATAM. Genwords will continue its annual commitment to collect this data to promote better Content Marketing in the region.