By understanding consumers' "behavior and habits"
Posted: Mon Jan 20, 2025 9:29 am
For example, I'm Coffee has designed a three-stage collection of point cards to redeem rewards, allowing customers to collect points painlessly and exchange them for gifts from time to time, effectively increasing the number of visits to the store. In addition, the official account also has a membership system plug-in module, which means that after collecting points to a certain level, customers can upgrade their membership and enjoy more discounts on future purchases. This will encourage consumers to continue to return visits through the motivation of maintaining VIP status. When designing copywriting and planning marketing strategies At this time, you should first solve the customer's pain points, think about how to help them solve the problem, use the product from his perspective, read the advertising literature, and think about whether it is what he wants? 5.
Think about the psychological variables of target users At this step, try to record as much information as possible that highlights your true personality and emotions, including: thinking character values way of speaking Life schedule consumption habits Job title financial condition preferred issues Family composition, etc. , we can help us infer the reasons algeria phone number data that affect consumers' "usage behavior" or "hesitation, hesitation and not taking action". Examples of portrait pictures What to do if you have no inspiration If the merchant is a physical store, you can describe the merchant's character by observing the customers who come to the store; if the merchant is an online merchant, you can also use the consumption information left by consumers when they purchase goods, or observe the behavior of different consumers on different platforms ( Facebook and Instagram interactions.
Observe what articles the other party likes to share, where they check in, which communities they like to hang out in, which #hashtags they use most, etc. It should be noted that although the character profile is "half virtual, half real", it is definitely not a guess. It must be produced through research and information collection to create a character profile with reference value! Three key points you must know when implementing "Character History" A good character profile can help the business team think more from the perspective of consumers (character profiles) when conceiving marketing techniques and develop suitable and effective marketing strategies.
Think about the psychological variables of target users At this step, try to record as much information as possible that highlights your true personality and emotions, including: thinking character values way of speaking Life schedule consumption habits Job title financial condition preferred issues Family composition, etc. , we can help us infer the reasons algeria phone number data that affect consumers' "usage behavior" or "hesitation, hesitation and not taking action". Examples of portrait pictures What to do if you have no inspiration If the merchant is a physical store, you can describe the merchant's character by observing the customers who come to the store; if the merchant is an online merchant, you can also use the consumption information left by consumers when they purchase goods, or observe the behavior of different consumers on different platforms ( Facebook and Instagram interactions.
Observe what articles the other party likes to share, where they check in, which communities they like to hang out in, which #hashtags they use most, etc. It should be noted that although the character profile is "half virtual, half real", it is definitely not a guess. It must be produced through research and information collection to create a character profile with reference value! Three key points you must know when implementing "Character History" A good character profile can help the business team think more from the perspective of consumers (character profiles) when conceiving marketing techniques and develop suitable and effective marketing strategies.