Programmatic Marketing - What is it, tips and examples
Posted: Mon Jan 20, 2025 9:50 am
Programmatic marketing is the use of automation technologies to plan, buy and optimize advertising campaigns. The main idea is to minimize human involvement in routine processes, replacing it with algorithms that analyze data and make decisions in real time. Today, this approach is actively used by companies to improve advertising efficiency and precise audience targeting.
Why Programmatic Marketing Is Important
Modern marketing strategies require high speed and precision. Traditional vietnam mobile number list advertising methods are often too slow and do not provide sufficient flexibility. Programmatic marketing allows you to:
Quickly adapt campaigns to changing audiences.
Save resources by automating advertising purchases.
Increase ROI through precise targeting and personalization.
For example, if a company sells sneakers, programmatic marketing algorithms find users who have recently searched for athletic shoes and show them ads at the right time.
Key Aspects of Programmatic Marketing
Programmatic marketing includes several key elements that shape its effectiveness:
1. Auction model of advertising purchase
Instead of a fixed price for placing an ad, a Real-Time Bidding (RTB) model is used. This allows companies to compete to show an ad to a specific user.
Example: A user visits a website and in a split second, advertiser platforms bid to show them the most relevant ad.
2. Data and targeting
Programmatic marketing technologies use data (Big Data) for audience segmentation. The main parameters of analysis are:
Geolocation.
User behavior on the Internet.
Interests and demographics.
Why Programmatic Marketing Is Important
Modern marketing strategies require high speed and precision. Traditional vietnam mobile number list advertising methods are often too slow and do not provide sufficient flexibility. Programmatic marketing allows you to:
Quickly adapt campaigns to changing audiences.
Save resources by automating advertising purchases.
Increase ROI through precise targeting and personalization.
For example, if a company sells sneakers, programmatic marketing algorithms find users who have recently searched for athletic shoes and show them ads at the right time.
Key Aspects of Programmatic Marketing
Programmatic marketing includes several key elements that shape its effectiveness:
1. Auction model of advertising purchase
Instead of a fixed price for placing an ad, a Real-Time Bidding (RTB) model is used. This allows companies to compete to show an ad to a specific user.
Example: A user visits a website and in a split second, advertiser platforms bid to show them the most relevant ad.
2. Data and targeting
Programmatic marketing technologies use data (Big Data) for audience segmentation. The main parameters of analysis are:
Geolocation.
User behavior on the Internet.
Interests and demographics.