Digital transformation in HR: understanding the impacts
Posted: Mon Jan 20, 2025 9:56 am
Whether you are at work or at home: at all times, we are using new technologies to improve our routine. There are thousands of apps on your smartphone that provide services ranging from food delivery to relaxing music for rest, and most of them have Artificial Intelligence, Big Data and geolocation, for example.
This ease brought about by digital transformation is also profoundly changing business, with innovations to automate processes, assist with decision-making, issue more accurate reports and even cause new professions to emerge and new skills to be required.
To understand a little more about this scenario and the need for changes in some processes in the midst of the digital transformation in HR, we spoke with Dr. in Innovation Renata Seldin, who works as a Human Resources Consulting Executive at TOTVS. Keep reading!
What is the role of HR in digital transformation?
You've probably thought about implementing some new technology to improve your customer experience. But have you thought about preparing your employees to meet these new demands? Does your company also have innovations in place to optimize internal processes?
“ I see that companies, in general, are very ecuador whatsapp data concerned about the core business and customer experience, but they don’t realize that employee experience is also very important to create engagement and commitment to everything the company is selling. In the banking sector, for example, there is a huge technological race to make customers interact better with the bank through applications, but the bank employee experience is still very difficult, with archaic systems ,” highlights Renata Seldin.
This is when the HR sector is starting to gain an increasingly strategic role for your company. Depending on the size your company wants to leverage (customer satisfaction, productivity or cost savings, for example), your HR can go down a different path. Here are some possibilities!
HR as a digital pioneer
According to Renata Seldin, your company must first define how human resources operate. If you choose a digitally pioneering department, you will have the responsibility of bringing these new technologies into the company and putting them at the service of employees.
Some examples of this activity include the use of e-learning platforms to empower employees, applications that allow access to key hiring information such as salaries and timely reporting, or even the use of management systems to automate processes within HR and subsequently in the rest of the organization.
HR as a facilitator
Once a company has begun its digital transformation, it can count on the help of this department to think about new positions and functions , relocate employees, and find new talents who are capable of handling technological innovations and have the flexibility to learn new skills and abilities that are gradually beginning to be required.
Furthermore, HR can also be your great partner in implementing a culture of innovation in the company, showing your employees that the digital journey in companies is not always as complex as it seems. After all, we don't realize it, but we use robust technologies every day on our smartphones and tablets, for example.
This ease brought about by digital transformation is also profoundly changing business, with innovations to automate processes, assist with decision-making, issue more accurate reports and even cause new professions to emerge and new skills to be required.
To understand a little more about this scenario and the need for changes in some processes in the midst of the digital transformation in HR, we spoke with Dr. in Innovation Renata Seldin, who works as a Human Resources Consulting Executive at TOTVS. Keep reading!
What is the role of HR in digital transformation?
You've probably thought about implementing some new technology to improve your customer experience. But have you thought about preparing your employees to meet these new demands? Does your company also have innovations in place to optimize internal processes?
“ I see that companies, in general, are very ecuador whatsapp data concerned about the core business and customer experience, but they don’t realize that employee experience is also very important to create engagement and commitment to everything the company is selling. In the banking sector, for example, there is a huge technological race to make customers interact better with the bank through applications, but the bank employee experience is still very difficult, with archaic systems ,” highlights Renata Seldin.
This is when the HR sector is starting to gain an increasingly strategic role for your company. Depending on the size your company wants to leverage (customer satisfaction, productivity or cost savings, for example), your HR can go down a different path. Here are some possibilities!
HR as a digital pioneer
According to Renata Seldin, your company must first define how human resources operate. If you choose a digitally pioneering department, you will have the responsibility of bringing these new technologies into the company and putting them at the service of employees.
Some examples of this activity include the use of e-learning platforms to empower employees, applications that allow access to key hiring information such as salaries and timely reporting, or even the use of management systems to automate processes within HR and subsequently in the rest of the organization.
HR as a facilitator
Once a company has begun its digital transformation, it can count on the help of this department to think about new positions and functions , relocate employees, and find new talents who are capable of handling technological innovations and have the flexibility to learn new skills and abilities that are gradually beginning to be required.
Furthermore, HR can also be your great partner in implementing a culture of innovation in the company, showing your employees that the digital journey in companies is not always as complex as it seems. After all, we don't realize it, but we use robust technologies every day on our smartphones and tablets, for example.