3. Assortment management
Posted: Mon Jan 20, 2025 9:58 am
1. Setting prices
Pricing policy is one of the most obvious tools that companies use to regulate consumer demand. If a company understands how demand reacts to price changes, it can set the optimal price for its product. For example, if a company operates in a segment with elastic demand, it can launch promotions and discounts to increase sales.
2. Forecasting trends
A correct forecast of consumer demand allows a company to promptly tunisia consumer mobile number list adapt its marketing strategies to changing market needs. For example, having identified a growing interest in healthy eating, a company can offer new products, such as organic products or dietary goods.
Demand analysis helps a company determine which products or services should be produced in larger quantities, and which should be reduced or withdrawn from the market. This allows for effective product range management, reduction of product surpluses, and reduction of risks.
4. Market segmentation
Understanding consumer demand helps brands segment the market. This way, the company can offer different prices and marketing promotions to different groups of consumers, which increases the likelihood of successful sales.
consumer demand
How can companies influence consumer demand?
Companies need to not only analyze, but also actively work with consumer demand to increase their sales and strengthen their competitive position. Here are some ways to do this.
1. Advertising promotions
Pricing policy is one of the most obvious tools that companies use to regulate consumer demand. If a company understands how demand reacts to price changes, it can set the optimal price for its product. For example, if a company operates in a segment with elastic demand, it can launch promotions and discounts to increase sales.
2. Forecasting trends
A correct forecast of consumer demand allows a company to promptly tunisia consumer mobile number list adapt its marketing strategies to changing market needs. For example, having identified a growing interest in healthy eating, a company can offer new products, such as organic products or dietary goods.
Demand analysis helps a company determine which products or services should be produced in larger quantities, and which should be reduced or withdrawn from the market. This allows for effective product range management, reduction of product surpluses, and reduction of risks.
4. Market segmentation
Understanding consumer demand helps brands segment the market. This way, the company can offer different prices and marketing promotions to different groups of consumers, which increases the likelihood of successful sales.
consumer demand
How can companies influence consumer demand?
Companies need to not only analyze, but also actively work with consumer demand to increase their sales and strengthen their competitive position. Here are some ways to do this.
1. Advertising promotions