Do not despair. Each business requires its own approach
Posted: Mon Jan 20, 2025 10:55 am
Over time, you will certainly find that very key strategy that will bear fruit in the form of increased sales. But for now, remember one thing: any marketing strategy is subject to the scheme below, which once again confirms that this is a long cyclical process that requires constant analysis and adjustments. How to determine the effectiveness of channels? Constant analysis and selection of channels is an integral part of any content marketing strategy.
It is this method (trial and error) that will eventually lead you to real sales. new zealand consumer email list You may ask: why can't you immediately use the most effective channels? To which we will answer: which channels are the most effective? In our opinion, there is no such division. If used correctly, they can all lead to very good results. This is the meaning of content marketing: to select channels that will be effective for each specific case.
There are many analytics and statistics systems for measuring channel efficiency, but we recommend using Google Analytics and Yandex.Metrica. Both systems are free and essentially similar in many ways. They can be used to obtain the following information: data about visitors (from which country, which browser they use, etc.); traffic volume and channels through which visitors came; how effective is a particular channel; conversions; which advertising channels led to sales, average time to purchase, etc.
It is this method (trial and error) that will eventually lead you to real sales. new zealand consumer email list You may ask: why can't you immediately use the most effective channels? To which we will answer: which channels are the most effective? In our opinion, there is no such division. If used correctly, they can all lead to very good results. This is the meaning of content marketing: to select channels that will be effective for each specific case.
There are many analytics and statistics systems for measuring channel efficiency, but we recommend using Google Analytics and Yandex.Metrica. Both systems are free and essentially similar in many ways. They can be used to obtain the following information: data about visitors (from which country, which browser they use, etc.); traffic volume and channels through which visitors came; how effective is a particular channel; conversions; which advertising channels led to sales, average time to purchase, etc.