What is multichannel sales and how is it used?
Posted: Mon Jan 20, 2025 10:59 am
It is undeniable that the needs of consumers have changed nowadays, the behavior they exercise now when purchasing a product is totally different from the times of yesteryear.
The advent of digital technologies and the widespread use of the web has also had an impact on consumer behaviour. According to a study by E-Commerce Center Handel , customers generally combine several sales channels when making purchases, i.e. they use multi-channel sales as an experience. But what is multi-channel sales and how is it used ?
WHAT IS MULTICHANNEL SALES?multichannel sales
Multichannel sales consists of combining several sales channels . At Salesland we bahamas whatsapp lead are committed to innovation, which is why we are experts in linking the most traditional channels (Sales in stores or stands, Cold calling or Telesales ) with the new channels offered by the online environment. A clear example is reflected when we merge Remote Sales ( Telephone Sales through Call Centers ) and Digital Sales , two lines of business that we have in our company.
HOW TO USE IT?
If you combine the services that a call center can offer you with a digital solution such as a website , an app , a landing page , a microsite , an email marketing action , etc., you will get great results. But what is multichannel sales and how is it used in these cases?
Click to call: in Spanish it translates as “the call me button”. This action is used by a user who has visited a website where he has seen a product or service that interests him, to enter his telephone number so that a teleoperator immediately contacts him and provides him with all the necessary information and closes the sale or contract.
Telephone salesOnline chats : online chats, on the other hand, allow consumers to establish a direct conversation through a virtual platform to resolve any questions or incidents during the purchasing process.
Video sales : physically seeing a teleoperator or salesperson will make the sales process more enjoyable, which is why at Salesland we offer our clients the possibility of establishing a type of sale with this audiovisual contact system, which shows closeness and humanizes the commercial process.
Remarketing : This strategy, which combines the digital and telephone channels, consists of getting customers who have not completed a purchase process (or have not even started it) to return to the product they were originally interested in thanks to the use of cookies. With this information, we can take action in the on and off environment to once again offer the consumer the product or service they were initially interested in.
Integrating multiple sales channels is essential to increase sales, which is why at Salesland we are committed to Omnichannel and are able to merge all our business lines. The example shown here, which links remote sales through a call center and digital sales , is just a small sample of everything we are capable of doing.
The advent of digital technologies and the widespread use of the web has also had an impact on consumer behaviour. According to a study by E-Commerce Center Handel , customers generally combine several sales channels when making purchases, i.e. they use multi-channel sales as an experience. But what is multi-channel sales and how is it used ?
WHAT IS MULTICHANNEL SALES?multichannel sales
Multichannel sales consists of combining several sales channels . At Salesland we bahamas whatsapp lead are committed to innovation, which is why we are experts in linking the most traditional channels (Sales in stores or stands, Cold calling or Telesales ) with the new channels offered by the online environment. A clear example is reflected when we merge Remote Sales ( Telephone Sales through Call Centers ) and Digital Sales , two lines of business that we have in our company.
HOW TO USE IT?
If you combine the services that a call center can offer you with a digital solution such as a website , an app , a landing page , a microsite , an email marketing action , etc., you will get great results. But what is multichannel sales and how is it used in these cases?
Click to call: in Spanish it translates as “the call me button”. This action is used by a user who has visited a website where he has seen a product or service that interests him, to enter his telephone number so that a teleoperator immediately contacts him and provides him with all the necessary information and closes the sale or contract.
Telephone salesOnline chats : online chats, on the other hand, allow consumers to establish a direct conversation through a virtual platform to resolve any questions or incidents during the purchasing process.
Video sales : physically seeing a teleoperator or salesperson will make the sales process more enjoyable, which is why at Salesland we offer our clients the possibility of establishing a type of sale with this audiovisual contact system, which shows closeness and humanizes the commercial process.
Remarketing : This strategy, which combines the digital and telephone channels, consists of getting customers who have not completed a purchase process (or have not even started it) to return to the product they were originally interested in thanks to the use of cookies. With this information, we can take action in the on and off environment to once again offer the consumer the product or service they were initially interested in.
Integrating multiple sales channels is essential to increase sales, which is why at Salesland we are committed to Omnichannel and are able to merge all our business lines. The example shown here, which links remote sales through a call center and digital sales , is just a small sample of everything we are capable of doing.