Digital Sales: New challenges in 2017

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More than 150 opportunities a day. Or in other words, micro-moments to interact with our customers. How many times do we check our mobile phone a day ? How many times does this happen due to the context in which we find ourselves, which generates specific information needs ?

Increasingly, we are moving away from thinking about channels as such and instead are focusing on meeting the consumer's needs at each specific moment and in each specific context. The key: being in the right place at the right time and fine-tuning the customer journey to offer something useful, simple and effective. In short, providing a great experience for our customers.

A strong link between the offline and online world

The digital and physical worlds are no longer cyprus whatsapp lead antagonistic, they no longer cannibalize each other if we are able to think globally. The magic is in combining them appropriately . The online world allows us to take our clients to physical sales spaces that provide an experience, in the same way that our offline spaces can be a great context for capturing quality leads with whom we can later build a dynamic and segmented digital relationship.

The fusion in mobility contexts between the web and apps. Progressive Web Apps.

It is becoming increasingly difficult for our apps to be downloaded and remain on our customers' smartphones. And it is becoming more and more expensive to develop, and above all to maintain, apps for each of the operating systems (IOS, Android) and markets.

Hence, the possibility of using applications based on web technology but with native features could be the way forward for many companies. One path with a long way to go is Progressive Web Apps (PWA) , a trend led by Google but which Microsoft, Opera and Mozilla are adopting. They guarantee very fast download times, the ability to use them offline, push notifications and “installation” on the home screen of smartphones.