How to anticipate Google Core Updates?
Posted: Tue Jan 21, 2025 3:36 am
Well, since there's a chance we'll be getting the core updates sooner, how about I give you some tips on how you can do that? And then we can take a look at what actions you can take to deal with the changes.
You might have picked up on one of the hints in the previous section when I talked about Semrush’s volatility sensor.
The graph shows changes in SERP positions and is a formula created by the company itself. You can also track this volatility by keyword categories, such as beauty and wellness.
“We check search results for a fixed set of keywords morocco whatsapp data daily and calculate the level of change at the end of the day. The exact method is a proprietary formula, but the value reflects the total search volatility for the day.” – Semrush Sensor
There are also other tools that can help with this monitoring, such as Advanced Web Ranking, SERPMetric and Moz.
One trigger for you to remember to look at the Semrush sensor would be the volatility that your website is experiencing. To do this, you need to monitor unusual changes in keyword positions.
A good example is when you lose a relevant keyword or notice a significant change in positions. When this happens without having even updated any content, it may be time to check the volatility of Google SERPs.
You can check Google's own report from time to time to understand the interval of months between one update and another. This way, it is possible to calculate whether we are on the verge of a new update.
Finally, be sure to follow what the experts are saying. Follow SEO experts and Google spokespeople on social media. Also, sign up for Rock Content’s newsletter to stay up to date with the latest algorithm updates and the latest news in digital marketing.
How to prepare for Google Core Updates?
First of all, it is important to emphasize that you must be concerned about meeting the needs of your buyer persona, period. Google updates only give us a little push to look at details that we were not used to.
I want to take as an example one of the latest traumas of SEO professionals: the Helpful Content Update. Despite having caused a lot of traffic changes, this update promoted an improvement in content production.
From September 2022 onwards, more authentic, reliable and specialized content began to be produced.
With that in mind, the major changes to Google’s algorithm shouldn’t shake you up too much or be a cause for panic. According to Google itself, “The overall goal of these updates is to continue fulfilling our mission of showing useful and trustworthy results to users.”
And the company also recommends:
“Do an audit of your pages’ performance declines, if applicable. Which pages were most affected and for what types of searches? Analyze this carefully to understand how those pages performed against the self-assessment questions.”
All this is to say that there is no magic formula for you to “beat” Core Updates. Stay connected to trends and act as soon as possible to correct content issues that the Core Update itself has revealed.
You might have picked up on one of the hints in the previous section when I talked about Semrush’s volatility sensor.
The graph shows changes in SERP positions and is a formula created by the company itself. You can also track this volatility by keyword categories, such as beauty and wellness.
“We check search results for a fixed set of keywords morocco whatsapp data daily and calculate the level of change at the end of the day. The exact method is a proprietary formula, but the value reflects the total search volatility for the day.” – Semrush Sensor
There are also other tools that can help with this monitoring, such as Advanced Web Ranking, SERPMetric and Moz.
One trigger for you to remember to look at the Semrush sensor would be the volatility that your website is experiencing. To do this, you need to monitor unusual changes in keyword positions.
A good example is when you lose a relevant keyword or notice a significant change in positions. When this happens without having even updated any content, it may be time to check the volatility of Google SERPs.
You can check Google's own report from time to time to understand the interval of months between one update and another. This way, it is possible to calculate whether we are on the verge of a new update.
Finally, be sure to follow what the experts are saying. Follow SEO experts and Google spokespeople on social media. Also, sign up for Rock Content’s newsletter to stay up to date with the latest algorithm updates and the latest news in digital marketing.
How to prepare for Google Core Updates?
First of all, it is important to emphasize that you must be concerned about meeting the needs of your buyer persona, period. Google updates only give us a little push to look at details that we were not used to.
I want to take as an example one of the latest traumas of SEO professionals: the Helpful Content Update. Despite having caused a lot of traffic changes, this update promoted an improvement in content production.
From September 2022 onwards, more authentic, reliable and specialized content began to be produced.
With that in mind, the major changes to Google’s algorithm shouldn’t shake you up too much or be a cause for panic. According to Google itself, “The overall goal of these updates is to continue fulfilling our mission of showing useful and trustworthy results to users.”
And the company also recommends:
“Do an audit of your pages’ performance declines, if applicable. Which pages were most affected and for what types of searches? Analyze this carefully to understand how those pages performed against the self-assessment questions.”
All this is to say that there is no magic formula for you to “beat” Core Updates. Stay connected to trends and act as soon as possible to correct content issues that the Core Update itself has revealed.