Then, schedule a series of timely emails to enhance that lead’s experience.
Posted: Tue Jan 21, 2025 3:43 am
All of our Jam Sessions are held live and to maximize their impact, I create a comprehensive promotional schedule with the goal of generating a high volume of leads.
But in the early days when I started streaming, I believed that I should stop promoting it right after the event. The problem is that I forgot that even in the case of FOMO (Fear of Missing Out), there were people who actually missed the event!
To address this, I’ve taken a new approach by extending the promotion period for an additional week after the live stream. This allows me to capitalize on the trending topic without compromising future launches or initiatives.
Now, you may be wondering: how do I generate nigeria whatsapp data effective results with this?
Reusing is the answer
To create a complete experience, it is essential that I am dynamic. Using different formats to complement the interview is, without a doubt, my most effective way of maximizing results.
Now, let me share some insights into what has been working in my strategy:
Email submissions
The promotional season for our Jam Sessions lasts for one month, before and after the interview is broadcast.
As part of our strategy, we send weekly emails to our contacts, each highlighting a unique aspect of the Jam Session episode. These emails cover different elements, such as the topic, guest, Q&A, and additional materials.
Historically, our emails have been the main driver of conversions for Jam Sessions, consistently accounting for around 60% of the total number.
This demonstrates the effectiveness of targeted email campaigns in generating interest and engagement with our audience, resulting in a higher participation rate in our broadcasts.
Nutrition flows
The moment after conversion is the ideal opportunity to start a conversation with your lead. After all, this person has just shown interest in something created by you, your brand or your company.
So, it is essential to reciprocate this interest and demonstrate genuine engagement.
One effective way to do this is to sign the contact up for an email nurturing flow. In the first email, express your gratitude and excitement for the lead’s interest, providing relevant details and links.
Based on the interview topic, I share valuable materials, tips, hacks, free credits, tutorials, and other educational content with the goal of further empowering and educating the contact.
By doing this, I often find people who are actively seeking solutions that Rock Content can offer. This way, I promote their progression within the sales cycle while building a good business relationship.
Dedicated blog post
During the promotional period, anyone who registers for our Jam Sessions has the opportunity to send questions to our guest.
These questions were originally reserved exclusively for the live session, but after incorporating the additional week of promotion, I began featuring them in a blog post along with the guest’s answers.
In the article, I carefully select unique questions that were not addressed during the live session, ensuring that the experience extends to people who are genuinely interested. This powerful intersection of questions and solutions is at the heart of effective marketing strategies.
Social media
Social media provides a great opportunity to keep your content relevant for longer, ensuring its continued longevity. Based on my experience when hosting a Jam Session, I use regular posts and interesting videos that feature teasers from our guests, building anticipation for the next conversation.
But in the early days when I started streaming, I believed that I should stop promoting it right after the event. The problem is that I forgot that even in the case of FOMO (Fear of Missing Out), there were people who actually missed the event!
To address this, I’ve taken a new approach by extending the promotion period for an additional week after the live stream. This allows me to capitalize on the trending topic without compromising future launches or initiatives.
Now, you may be wondering: how do I generate nigeria whatsapp data effective results with this?
Reusing is the answer
To create a complete experience, it is essential that I am dynamic. Using different formats to complement the interview is, without a doubt, my most effective way of maximizing results.
Now, let me share some insights into what has been working in my strategy:
Email submissions
The promotional season for our Jam Sessions lasts for one month, before and after the interview is broadcast.
As part of our strategy, we send weekly emails to our contacts, each highlighting a unique aspect of the Jam Session episode. These emails cover different elements, such as the topic, guest, Q&A, and additional materials.
Historically, our emails have been the main driver of conversions for Jam Sessions, consistently accounting for around 60% of the total number.
This demonstrates the effectiveness of targeted email campaigns in generating interest and engagement with our audience, resulting in a higher participation rate in our broadcasts.
Nutrition flows
The moment after conversion is the ideal opportunity to start a conversation with your lead. After all, this person has just shown interest in something created by you, your brand or your company.
So, it is essential to reciprocate this interest and demonstrate genuine engagement.
One effective way to do this is to sign the contact up for an email nurturing flow. In the first email, express your gratitude and excitement for the lead’s interest, providing relevant details and links.
Based on the interview topic, I share valuable materials, tips, hacks, free credits, tutorials, and other educational content with the goal of further empowering and educating the contact.
By doing this, I often find people who are actively seeking solutions that Rock Content can offer. This way, I promote their progression within the sales cycle while building a good business relationship.
Dedicated blog post
During the promotional period, anyone who registers for our Jam Sessions has the opportunity to send questions to our guest.
These questions were originally reserved exclusively for the live session, but after incorporating the additional week of promotion, I began featuring them in a blog post along with the guest’s answers.
In the article, I carefully select unique questions that were not addressed during the live session, ensuring that the experience extends to people who are genuinely interested. This powerful intersection of questions and solutions is at the heart of effective marketing strategies.
Social media
Social media provides a great opportunity to keep your content relevant for longer, ensuring its continued longevity. Based on my experience when hosting a Jam Session, I use regular posts and interesting videos that feature teasers from our guests, building anticipation for the next conversation.